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Ivan Kyselov

@ivankyselov

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Performance Creative Strategist crafting AI-powered ad systems that boost ROAS and scale output.

Turkey

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What I'm looking for

I’m looking for a remote role where I can own performance creative strategy end-to-end—building AI-powered creative pipelines, running iterative testing, and leading briefs and reviews—ideally with SGT timezone overlap.

I’m a Performance Creative Strategist with 5+ years driving high-converting ad creative for DTC health, wellness, and e-commerce brands. I translate competitor and audience research into scroll-stopping static ads, short-form video, and UGC-style content that measurably moves ROAS, CTR, and CPA.

At Lucyd Media, I architected a High-Velocity Creative System using Generative AI (Midjourney, Kling, VEO, Adobe Firefly, Gemini), cutting static production time by 40% and boosting output volume by 50% without sacrificing brand integrity. I also built an AI UGC pipeline (Midjourney, Kling, ElevenLabs) that improved CPA by 30%, and I lead cross-functional creative teams by owning briefs, creative reviews, A/B test debriefs, and SOPs aligned to client KPIs.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist & AI Lead

Current

Lucyd Media

Nov 2023 - Present (2 years 7 months)

Drove performance creative strategy and AI-powered production for 25+ DTC brand accounts across Meta, TikTok, and Google, translating competitor/audience research into ad concepts and production-ready assets. Built generative AI creative pipelines that cut production time by 40%, increased output volume by 50%, improved CPA by 30%, and delivered $2,000/day ad spend for Mr. Moxey’s.

Creative Strategy Generative AI Production (Midjourney Kling VEO)Competitor Research

Digital Design Educator

GOLTEENS

Jun 2023 - Nov 2023 (5 months)

Mentored students remotely in After Effects, Figma, Photoshop, and Premiere Pro, providing structured performance feedback to build industry-ready creative skills.

After Effects Figma Photoshop Premiere Pro Lesson planning

Senior Motion & Graphic Designer

Softjourn

Aug 2022 - Apr 2023 (8 months)

Designed and implemented brand systems for B2B social channels and created Lottie animations for the company website to boost engagement. Produced high-impact infographics and motion assets supporting sales pipeline and lead generation.

Brand System Motion Graphics lottie Infographics Social Channel Creative (LinkedIn Instagram)

VFX & 2D Artist

24/8 Records

Mar 2022 - Aug 2022 (5 months)

Executed VFX compositing and color grading for music video productions, integrating 2D UI animation with live-action footage.

VFX UI Animation 2D Animation Post production

Marketing Motion Designer

IR Bank

Jan 2019 - Feb 2022 (3 years 1 month)

Produced 3D/2D animated explainers and corporate presentation templates for financial products, simplifying complex messaging for retail consumers. Delivered reusable marketing motion assets for ongoing sales and product communication.

Corporate Presentation Templates Motion Graphics Cinema 4D Retail Audience Messaging