Olena Basel
@olenabasel
B2B video strategist and storyteller who turns marketing messages into video systems and high-performing creative.
What I'm looking for
I transform marketing teams into confident video storytellers—because “production isn’t the problem, the story is.” With “15+ years in video production and B2B marketing” (focus on tech, IT and SaaS companies), I build video systems integrated into your B2B marketing strategy, whether you need an end-to-end strategy audit or one video that closes a specific business goal.
As Co-Founder of Don’t Skip Video Agency and Video Creative Lead at GlobalLogic, I lead from strategy and concept to full production: conceptualize and write scripts, develop narratives, direct teams on set, and oversee pre-production, delivery, documentation, and post-production. My approach stays “Marketing first. Video second.”
Experience
Work history, roles, and key accomplishments
We help companies create videos people actually watch.
Our work focuses on:
• brand videos
• employer branding videos
• product storytelling
• marketing campaign videos
From strategy and concept to full production.
Leading video and creative projects focused on storytelling, brand communication and internal/external campaigns.
-Responsible for creating all types of marketing video content
- Oversee a team of freelance video production and animation professionals, ensuring that all work is executed to the highest standards and delivered within the stipulated timeline.
- Liaise with stakeholders to ensure
Worked as Video Director/Scriptwriter/Creative Producer at Freelance.
Video Director/Scriptwriter
Freelance
Jan 2022 - Sep 2025 (3 years 8 months)
Freelance video director/scriptwriter creating video content across production and post-production workflows. Work includes concept development and on-set and post-production execution.
Creative Producer/Scriptwriter
MamKino Video Production
Jan 2021 - Feb 2022 (1 year 1 month)
Co-founded and worked as a creative producer/scriptwriter on video productions. Developed concepts and client presentations, wrote scripts, created production briefs, and supported production as producer and 1st AD.
Co-founder, Creative Producer/Scriptwriter
Jan 2021 - Feb 2022 (1 year 1 month)
- I was accountable for developing innovative concepts and ideas for various video productions. I created concept presentations for clients, including detailed references and descriptions to articulate the vision and creative direction.
- In addition to conceptualizing the ideas, I also wrote scripts that were aligned with the chosen concepts. To facilitate the production process, I created compre
- led a new media project from scratch as a producer (project management, budgeting, crew management, etc);
- did market research in all the aspects of the show production;
- created Show Bible;
- was responsible for hiring a creative team;
- supervised scriptwriting process;
- organised video shoots from scratch (from location scouting to the crew hiring and production process supervising)
Video Producer
Media Project
Apr 2020 - Jan 2021 (9 months)
Produced a new media project under NDA, leading work from scratch through production planning and execution. Managed project tasks including budgeting/crew management, show research, show bible creation, script supervision, and organizing video shoots end-to-end.
- Served as an editor and producer for a youtube podcast channel.
- created youtube content plan;
- ensured the implementation of the plan;
- used all youtube metrics and analytics for promotion and improving the channel performance.
- Wrote scripts for youtube video channel, supervised video production;
- Wrote, produced, directed and edited a short film that was selected for the Gala S
- Worked on a variety of projects as an Editor and Assistant Editor. Most of the projects included documentaries, short films, reels, trailers, music videos.
- The main duties included: setting up the project, doing selects, assemblies, rough cuts, working with multicam, relinking media, addressing the notes from the editor, analyzing cuts, creating sound design, basic compositing, working with
Education
Degrees, certifications, and relevant coursework
Southeast Missouri State University
Bachelor of Science (B.S.), Mass Communication/Media Studies
2016 - 2018
London School of Business and Finance LSBF
Postgraduate Certificate, Marketing
2014 - 2014
London School of Business and Finance
Postgraduate Certificate, Marketing
2014 -
Completed a Postgraduate Certificate in Marketing in 2014.
Kharkiv State Pedagogical University
Master's degree, Economics
2005 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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