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Olena BaselOB
Open to opportunities

Olena Basel

@olenabasel

B2B video strategist and storyteller who turns marketing messages into video systems and high-performing creative.

Ukraine
Message

What I'm looking for

I’m looking to help marketing teams build video systems that connect to real business goals—zoom out for a strategy audit or zoom in to create a single video that performs, with clear narrative direction and end-to-end execution.

I transform marketing teams into confident video storytellers—because “production isn’t the problem, the story is.” With “15+ years in video production and B2B marketing” (focus on tech, IT and SaaS companies), I build video systems integrated into your B2B marketing strategy, whether you need an end-to-end strategy audit or one video that closes a specific business goal.

As Co-Founder of Don’t Skip Video Agency and Video Creative Lead at GlobalLogic, I lead from strategy and concept to full production: conceptualize and write scripts, develop narratives, direct teams on set, and oversee pre-production, delivery, documentation, and post-production. My approach stays “Marketing first. Video second.”

Experience

Work history, roles, and key accomplishments

Don’t Skip Video Agency logoDA
Current

Co-Founder, Producer

Jun 2025 - Present (1 year 1 month)

We help companies create videos people actually watch.

Our work focuses on:

• brand videos

• employer branding videos

• product storytelling

• marketing campaign videos

From strategy and concept to full production.

GlobalLogic logoGL
Current

Video Creative Lead

Oct 2022 - Present (3 years 9 months)

Leading video and creative projects focused on storytelling, brand communication and internal/external campaigns.

-Responsible for creating all types of marketing video content

- Oversee a team of freelance video production and animation professionals, ensuring that all work is executed to the highest standards and delivered within the stipulated timeline.

- Liaise with stakeholders to ensure

MP

Creative Producer/Scriptwriter

MamKino Video Production

Jan 2021 - Feb 2022 (1 year 1 month)

Co-founded and worked as a creative producer/scriptwriter on video productions. Developed concepts and client presentations, wrote scripts, created production briefs, and supported production as producer and 1st AD.

MamKino Video Production logoMP

Co-founder, Creative Producer/Scriptwriter

Jan 2021 - Feb 2022 (1 year 1 month)

- I was accountable for developing innovative concepts and ideas for various video productions. I created concept presentations for clients, including detailed references and descriptions to articulate the vision and creative direction.
- In addition to conceptualizing the ideas, I also wrote scripts that were aligned with the chosen concepts. To facilitate the production process, I created compre

Media Project (the project is under NDA) logoMN

Video Producer

Apr 2020 - Jan 2021 (9 months)

- led a new media project from scratch as a producer (project management, budgeting, crew management, etc);
- did market research in all the aspects of the show production;
- created Show Bible;
- was responsible for hiring a creative team;
- supervised scriptwriting process;
- organised video shoots from scratch (from location scouting to the crew hiring and production process supervising)

Self-employed logoSE

Youtube Producer/Editor

Aug 2017 - Apr 2020 (2 years 8 months)

- Served as an editor and producer for a youtube podcast channel.
- created youtube content plan;
- ensured the implementation of the plan;
- used all youtube metrics and analytics for promotion and improving the channel performance.
- Wrote scripts for youtube video channel, supervised video production;
- Wrote, produced, directed and edited a short film that was selected for the Gala S

Immortal Cinema International logoII

Video Editor

Jan 2018 - Jul 2018 (6 months)

- Worked on a variety of projects as an Editor and Assistant Editor. Most of the projects included documentaries, short films, reels, trailers, music videos.
- The main duties included: setting up the project, doing selects, assemblies, rough cuts, working with multicam, relinking media, addressing the notes from the editor, analyzing cuts, creating sound design, basic compositing, working with

Education

Degrees, certifications, and relevant coursework

SU

Southeast Missouri State University

Bachelor of Science (B.S.), Mass Communication/Media Studies

2016 - 2018

LL

London School of Business and Finance LSBF

Postgraduate Certificate, Marketing

2014 - 2014

London School of Business and Finance logoLF

London School of Business and Finance

Postgraduate Certificate, Marketing

2014 -

Completed a Postgraduate Certificate in Marketing in 2014.

KU

Kharkiv State Pedagogical University

Master's degree, Economics

2005 - 2010

Tech stack

Software and tools used professionally

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