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Дмитрий Баранников

@0007662

Head of Creative Operations & Design at Redcore, scaling a 20+ person creative team and increasing production capacity by 60%.

Ukraine

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At Redcore, I built the Creative Department from the ground up, scaling it to 20+ designers and motion specialists. I managed 8 direct reports and provided operational leadership across the organization.

I increased production capacity by 60% through workflow optimization, automation, resource planning, and reusable systems. The production framework supported delivery of 2,500+ monthly assets across formats including static creatives, motion graphics, and playable ads.

I introduced AI-enabled creative workflows using ChatGPT, Gemini, Midjourney, Notion AI, and Figma AI. I also built hiring and onboarding processes, conducted interviews, and developed career growth paths.

Previously, at F3nix, I established the Promo Design function and improved production efficiency by approximately 30%. At BBQ, I managed the Promo Design team and earlier created promotional and communication materials; at Leo Burnett Ukraine, I designed digital and print advertising.

Experience

Work history, roles, and key accomplishments

Head of Creative Operations & Design

Redcore

Jan 2022 - Apr 2026 (4 years 3 months)

Led Creative Operations for a high-volume performance marketing environment, building scalable production systems and growing the creative organization to 20+ specialists. Increased production capacity by 60% and introduced AI-enabled workflows.

Creative Operations Design Leadership Team Scaling Workflow Optimization AI Adoption ChatGpt Gemini Midjourney Notion AI Figma AI Performance Marketing Stakeholder Management

Design Team Lead (Promo Design)

F3nix

Jan 2020 - Jan 2022 (2 years)

Built and structured the Promo Design function, transforming creative production from an ad-hoc workflow into a scalable operational system. Improved production efficiency by approximately 30% through workload balancing and workflow optimization.

Design Leadership Team Building Workflow Optimization Process Improvement Creative Production Marketing Collaboration

BBQ Team Lead (Promo Design)

BBQ

Jan 2018 - Jan 2019 (1 year)

Managed a design team responsible for producing promotional creatives for performance marketing campaigns. Introduced workload management processes that improved team efficiency and delivery predictability.

Team Leadership Creative Production Workload Management Performance Marketing Collaboration

BBQ Designer

BBQ

Jan 2016 - Jan 2018 (2 years)

Created promotional and communication materials across multiple digital formats and platforms. Produced and optimized creative assets based on marketing briefs and collaborated with marketing teams to iterate creatives.

Design Creative Production Marketing Collaboration Asset Optimization

Designer

Leo Burnett Ukraine

Jan 2013 - Jan 2016 (3 years)

Built a strong foundation in advertising design while working in an international agency environment, developing expertise in brand communication, creative execution, and commercial design production.

Advertising Design Brand Communications Creative Execution Digital Design Print Design