Екатерина Сердюк
@0001925
Senior Product UX/UI Designer turning complex fintech and SaaS workflows into clear, measurable experiences.
ZimbabweWhat I'm looking for
I’m a UI/UX Designer who creates visually refined, complex digital products for global SaaS, Fintech, and mobile platforms. I combine UX research, prototyping, and design system development to deliver scalable, user-centered solutions—turning complexity into clarity.
As a freelance UX/UI and Web Designer at Upwork, I completed 20+ projects across healthcare, banking, e-commerce, SaaS, and wellness. I led UX research, wireframing, prototyping, and interface design in fast-paced sprints, consistently earning 5-star ratings for communication, innovation, and design impact.
In my Senior UX/UI Designer role at CleanBee, I reimagined an app interface to be more intuitive and visually appealing, backed by user research and usability testing. I also designed and built a website from scratch, optimized for engagement, conversions, and accessibility, while owning the end-to-end design process and collaborating closely with developers and stakeholders.
Earlier at Amazon, I worked as a UX Designer and also as a User Experience Researcher in the transportation field, improving internal dashboard clarity and contributing to multi-market logistics communication systems. I bring a practical, collaborative mindset from engineering partnerships and strengthen my approach through a Master’s in Visual & Experience design.
Experience
Work history, roles, and key accomplishments
• Completed 20+ projects for clients across healthcare, banking, e-commerce, SaaS, and wellness
• Led UX research, wireframing, prototyping, and interface design in fast-paced sprints
• Received consistent 5-star ratings for communication, innovation, and design impact
1. App Redesign:
• Completely reimagined the app’s interface to make it more intuitive, user-friendly, and visually appealing.
• Conducted user research and usability testing to identify pain points and implement effective solutions.
2. Website Development:
• Designed and built a web page from scratch, ensuring it aligned with the brand identity and catered to the target audience.
• Optimized
Improved dashboard clarity and efficiency for internal transport tools. Collaborated with UX teams to streamline internal process documentation and provided design feedback for multi-market logistics communication systems.
• Improved dashboard clarity and efficiency for internal transport tools
• Collaborated with UX teams to streamline internal process documentation
• Provided design feedback for multi-market logistics communication systems
User Experience Researcher
Amazon
Sep 2021 - Jan 2022 (4 months)
Improved dashboard clarity and efficiency for internal transport tools. Collaborated with UX teams to streamline internal process documentation and provided design feedback for multi-market logistics communication systems.
Contributed to the UX design of a large-scale, internal enterprise platform with thousands of daily users, operating under strict corporate guidelines and compliance requirements.
Honed skills in a fast-paced, high-growth, and collaborative team environment, focusing on design for efficiency and productivity.
Gained a solid, practical understanding of Front-End Development principles through clo
1.Instruct people ranging between 11-60 ages
2.Prepare business professionals and students at all levels to IELTS exam
1.Execute various administrative tasks, including travel arrangements,
scheduling, submission of expense reports and other correspondence for internal and external stakeholders
2. Provide coaching, orientation for newcomers
Education
Degrees, certifications, and relevant coursework
University of Europe for Applied Sciences
Master's degree, Visual & Experience design
2023 - 2024
Alfred Nobel University
Bachelor's degree, International Economics
2017 - 2021
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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