
Natália Eštoková
@natliaetokov
I design end-to-end digital products, from SaaS platforms to e-commerce subscriptions.
What I'm looking for
I've built Trendin’s influencer marketing SaaS platform from zero to one as its sole product designer, shaping research, UX/UI, prototyping, onboarding, campaign analytics, and campaign management.
At Alza.cz, I grew from feature work into large-scale ownership, including the AlzaPlus+ subscription launch. I designed experiences across web, mobile, internal warehouse tools, and in-store screens, using testing and analytics to guide decisions.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Trendin
Oct 2023 - Present (2 years 11 months)
Sole product designer at an influencer marketing SaaS startup, building the platform from zero to one across research, UX/UI, and prototyping. Designed core pillars including influencer database, campaign analytics, and campaign management, and built sharing and onboarding flows to reduce adoption barriers.
UX & UI Designer
Alza.cz
Jul 2019 - Dec 2023 (4 years 5 months)
Transitioned from marketing into product design, growing from small feature work into ownership of large-scale initiatives such as the AlzaPlus+ subscription launch. Designed and shipped features across desktop, mobile app, and marketing landing pages, using A/B testing and analytics tools to validate design decisions.
Tourguide & Office Manager
Ecotours.cz
Jan 2015 - May 2017 (2 years 4 months)
Managed communication with international clients and business partners, developing strong interpersonal and customer service skills. Led tours for visitors from around the world and coordinated e-bike, e-scooter, and Segway tours, including scheduling, logistics, and task delegation.
Education
Degrees, certifications, and relevant coursework
IxDF
AI for Designers, Design
Currently pursuing the AI for Designers course.
Prague University of Economics and Business
Bachelor's degree, Business Administration and Management
2014 - 2018
Bachelor's degree in Business Administration and Management from Prague University of Economics and Business, completed in 2018.
SheCodes
SheCodes Responsive, Coding
Completed SheCodes Responsive, SheCodes Plus, and Introduction to Coding workshops.
SheCodes
SheCodes Plus, Coding
Completed SheCodes Responsive, SheCodes Plus, and Introduction to Coding workshops.
SheCodes
Introduction to Coding, Coding
Completed SheCodes Responsive, SheCodes Plus, and Introduction to Coding workshops.
Availability
Location
Authorized to work in
Website
nataliest.appSalary expectations
Job categories
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