Zinc Network

Zinc Network is an international development and strategic communications company dedicated to helping clients achieve meaningful, measurable change in response to some of the most complex social issues facing the world. Customers, communities, and governments often grapple with pervasive challenges such as disinformation and misinformation, threats to media freedom, violent extremism, poor governance, and risks to online safety, particularly for children and young people. Zinc Network partners with these entities to conceptualise and create award-winning programmes, interventions, and campaigns designed to shift perspectives, alter behaviours, and drive positive societal impact. Their approach is rooted in a deep understanding of the people and communities at the heart of these issues. They believe that effective solutions require a collaborative effort, connecting grassroots partners—those closest to the problems—with larger organisations, governments, technology providers, and civil society.

The company's in-house capabilities are extensive, encompassing research (quantitative, qualitative, and OSINT), strategy development, media development, communications (including digital marketing), and training and capacity building. They consistently collaborate with diverse stakeholder groups, including government departments and agencies, civil society organisations, technologists, entrepreneurs, activists, influencers, and media outlets, to co-develop innovative, evidence-based solutions. This process is informed by robust insights, behavioural science, and creative execution. Zinc Network designs interventions that are informed by behavioural science to change attitudes and actions for the better. Their creative teams work closely with partners to ensure that campaigns resonate with target audiences. Furthermore, they are committed to developing partner capabilities by embedding their methods and ideas through training, support, and ongoing collaboration, fostering genuine advocacy for the causes they support. This rigorous yet flexible philosophy allows them to innovate, iterate, and optimise throughout a project's lifecycle, ensuring that they effectively address issues from multiple perspectives to achieve scalable and sustainable impact.