Manager, Campaign Measurement - Enterprise/Brand Sales

Summary

The Manager, Campaign Measurement, leads a team of Measurement Experts who provide collaborative support via escalation to accounts teams and clients needing assistance with measurement strategy, attribution excellence and performance insights. This leader is responsible for elevating how we quantify and communicate value to advertisers, developing robust measurement frameworks, and enabling data-driven storytelling that accelerates revenue growth.

This role partners closely with Enterprise Sales, Brand Sales, Campaign Directors, Product Marketing, and Product to help clients understand cross-channel performance and validate the impact of their media investments.

What you'll do:

Team Leadership & Strategy

• Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams.
• Help define the organization’s measurement vision, frameworks, and best practices used in client engagements.
• Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions.
• Advocate for measurement needs across Product, Data Science, and Engineering.

Client Measurement & Attribution

• Serve as key sponsor on key measurement engagements with top advertisers.
• Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses.
• Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
• Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers.

Sales Enablement & Revenue Impact

• Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy.
• Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches.
• Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals.
• Partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement.

Cross-Functional Collaboration

• Collaborate with Product Marketing and others on development of new measurement solutions.
• Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality.
• Represent measurement in cross-functional GTM planning and strategic account discussions.

What it takes to succeed:

• Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
• Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.

Required

• 5+ years of people management experience within digital advertising, measurement, analytics, econometrics, or marketing science.

• Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency.

• Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.

• Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.

• Proven success partnering with enterprise sales teams and influencing C-suite marketers.

Preferred

• Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
• Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts.
• Ability to combine technical credibility with business storytelling to drive revenue outcomes.

Success in This Role Looks Like

• Account teams adopting and relying on measurement expertise to win deals and increase advertiser trust.

• Clear, repeatable measurement frameworks that unify the GTM organization’s approach.

• Strong executive relationships with top advertisers, built on trust and analytical rigor.

• Demonstrated revenue impact from measurement-led strategies and insights.

What you'll get:

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $150-170k annually, plus performance based incentives and benefits.

Closing