Who Gives A Crap

Who Gives A Crap is a social enterprise dedicated to improving global sanitation and providing access to clean water for those in need. Founded in 2012 by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga, the company was born from the realization that billions of people worldwide lack access to basic toilet facilities, leading to preventable diarrheal diseases that claim the lives of hundreds of thousands of children annually. To address this crisis, the founders developed a unique business model: producing and selling environmentally friendly toilet paper, paper towels, and tissues, and donating 50% of the company's profits to non-profit organizations working on water, hygiene, and sanitation projects. The company's launch was famously marked by a crowdfunding campaign where co-founder Simon Griffiths sat on a toilet for 50 hours until they raised the initial $50,000 needed for their first production run.

Operating primarily as a direct-to-consumer e-commerce business, Who Gives A Crap has expanded its reach from Australia to the US, UK, and Europe. The company is a certified B Corporation, signifying its commitment to high standards of social and environmental performance, accountability, and transparency. Their products are made from sustainable materials, such as 100% recycled paper fibers or fast-growing bamboo, to reduce deforestation. This commitment to sustainability extends to their operations, with plastic-free packaging and carbon-neutral shipping. By offering consumers a high-quality, eco-conscious alternative for everyday household products, Who Gives A Crap has successfully created a scalable model for social impact. To date, the company has donated millions of dollars to its charity partners, including WaterAid and Sanergy, contributing to improved sanitation infrastructure and hygiene education in developing countries. The company's playful branding and humorous marketing have also been instrumental in building a loyal community of customers who are passionate about making a positive impact through their purchasing decisions.