WhatConverts

WhatConverts is a comprehensive lead tracking and reporting software platform designed to provide businesses and marketing agencies with clear insights into their marketing performance. Founded on the principle of answering the fundamental question, 'What marketing converts?', the company offers a unified solution to track leads from various channels, including phone calls, web forms, chats, and e-commerce transactions. By attributing each lead back to its specific marketing source, campaign, and keyword, WhatConverts empowers users to make data-driven decisions, optimize their marketing spend, and ultimately prove and grow their return on investment (ROI). The platform is built by marketers, for marketers, addressing the common challenge of demonstrating the tangible value of marketing efforts.

The system provides a holistic view of all leads and sales in a single, intuitive dashboard. Key features include detailed call tracking with dynamic number insertion, comprehensive form and chat tracking, and robust lead management capabilities. Users can qualify leads, assign value to them, and search or filter through lead data to identify the most effective campaigns. WhatConverts seamlessly integrates with a multitude of popular marketing tools such as Google Ads, Google Analytics, Facebook Ads, and various CRMs, enhancing existing data and workflows. This integration capability allows for a full-circle view of the customer journey, from the initial click to the final conversion. The company emphasizes providing outstanding support and a user-friendly experience to ensure clients can maximize the benefits of the platform, helping them to understand not just the quantity of leads, but their quality and value.