Whatagraph

Through groundbreaking technology, Whatagraph is revolutionizing marketing data analytics at Whatagraph B.V. Whatagraph is a marketing analytics and reporting tool that empowers users to create visual and interactive reports from various marketing platforms. It simplifies gathering data from diverse sources and transforms it into easy-to-understand visualizations, making it an invaluable asset for marketers and agencies. The platform integrates data from popular marketing channels such as Google Analytics, Facebook Ads, Instagram, LinkedIn, Twitter, and many more. Whatagraph automatically collects data from these sources, generating customizable reports with visual charts, graphs, tables, and automated insights. A key feature is its capability to blend data from different sources into comprehensive cross-channel reports. With support for over 40 direct API integrations, users can automatically pull data from all their marketing channels, saving time and minimizing human error. The company's mission is to empower everyone to make data-driven decisions, fast.

Whatagraph's platform is designed for ease of use, enabling marketing professionals to build dashboards that provide real-time status updates for each channel or campaign. This allows for instant identification and resolution of marketing campaign performance issues. The reporting feature helps marketers create reports that can be automatically and regularly sent to clients and stakeholders, reflecting on campaign results over a set period. An overview feature is built for the daily review of top-line KPIs, providing instant problem identification. Whatagraph focuses on visual data presentation, utilizing a highly visual interface with drag-and-drop widgets to showcase results with graphs, charts, and tables. The platform also offers white-labeling functionality, allowing agencies to customize reports with their client's branding. Founded in 2015, Whatagraph has grown significantly, now serving over 1,000 customers, including marketing agencies and SME businesses. The company continues to innovate, recently enhancing its AI capabilities with a chatbot that allows users to ask questions about their data in natural language.