Commercial Strategy Director

About the Role/Team

The Director of Commercial Strategy is a key leadership role focused on ensuring Wex is positioned as a market leader within the benefits technology space and market share expansion. This individual will lead the development and execution of commercial strategies, generate data-driven insights to inform decision-making, and optimize sales and marketing effectiveness.

Responsibilities:

How you'll make an impact

• Influence and support Wex’s Health & Benefits GTM strategy, in alignment with overall business objectives.

• Conduct market analysis, competitive assessments, and customer segmentation to identify growth opportunities and target markets.

• Develop go-to-market strategies, pricing models, and channel strategies to maximize revenue generation.

• Drive market research in support of a build, buy, partner approach to expanding market reach.

• Support content & material development to present to Wex’s executive leadership team and/or board of directors as needed

• Collaborate with competitive intelligence resources to monitor industry trends, regulatory changes, and competitive landscape to proactively adapt commercial strategies.

• Develop and implement a robust competitive intelligence program to monitor and analyze competitor activities, industry trends, and emerging technologies, in collaboration with the competitive intelligence & market response team

• Conduct in-depth research on competitors' products, services, pricing, marketing strategies, and financial performance.

• Identify potential disruptions, competitive threats, and opportunities, and develop strategies to mitigate risks and capitalize on advantages.

• Proactively monitor industry events, conferences, and publications to stay abreast of market developments.

• Collaborate with sales leaders & key cross functional partners to execute strategic initiatives focused on sales optimization and/or long term revenue growth drivers

• Develop and maintain revenue forecasts, in collaboration with finance, and sales projections, incorporating market trends and competitive dynamics.

• Contribute to the annual budgeting and planning process, providing insights on commercial opportunities and resource allocation

Experience you'll Bring

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA or Master's degree preferred.

• 10+ years of experience in commercial strategy, corporate development, investment banking, sales operations, business analytics, or a related field.

• Proven track record of developing and executing successful commercial strategies that drive revenue growth.

• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

• Excellent communication, presentation, and interpersonal skills.

• Experience in leading and managing high-performing teams.

• Knowledge of CRM systems and marketing automation platforms.

Desired Skills:

• Experience in the software or technology industry.

• Familiarity with market research methodologies and competitive intelligence.

• Strong understanding of financial modeling and forecasting

• Corporate development experience