United States onlyDirector, Commerical
Location – Remote
Data-Driven Research and Insights
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
As research analyst in Brand Solutions, you will play a crucial role in supporting the execution and delivery of research projects, while also learning the fundamentals of research design, analysis and reporting. You will assist on a wide variety of tasks across the full research life cycle, from drafting study materials and evaluating data quality, to supporting data analysis and preparing slides for client reports with senior guidance. Your work requires a sharp attention to detail, strong time management, organization skills, as well as a strong curiosity and appetite to learn.
We’re looking for someone who can:
- Understand and be able to articulate Marketcast’s value proposition across solutions.
- Identify cross-selling opportunities – understand our partners business initiatives and build a point of view on how Marketcast solutions can solve problems and support our partners.
- Respond to RFPs and work with team to develop winning proposals.
- Generate new business pipelines through prospecting outbound opportunities, via a variety of proven sales methods, including but not limited to database mining, cold-calling, networking, social media, industry and trade related events, email and marketing campaigns.
- Pass leads with a complete POV and detailed information.
- Ability to prioritize, strategize and activate leads.
- Handle objections when they arise.
- Stay up to date with industry & competitor trends.
- Build credibility and trust with internal and external stakeholders.
- Keep HubSpot updated, accurate, precise and thorough with client information and sales related activities through the sales cycle.
- Demonstrate adaptability and flexibility as part of an ever-growing sales organization.
It’ll be helpful if you have:
- Bachelor's degree or above in related majors (Finance, Business, Marketing, Communications, Psychology)
- 1-4 years of related experience in business development or lead generating
- Passionate about a career in sales
- A strong desire to learn about sales processes and best practices
- A technical aptitude for selling complex solutions
- Knowledge of the marketing and advertising landscape and ecosystem will support your success in the role.
- Previous experience in SAAS based products (martech/adtech) will assist you in being successful but not required
- Experience in prospecting and cold calling into a large list of accounts that are a hybrid of net new and install; B2B
- Have experience navigating through organizations, doing deep discovery and speaking to multiple decision makers.
- Consistent achievement of year over year quota attainment in new revenue
- Experience in developing trusted relationships with new clients and widening the funnel with existing clients
- Effective presentation and communication skills
- Self-driven and track record in exceeding goals
- Strong collaborator with cross-functional teams to succeed in managing projects and deal cycles of all sizes
- "Start-Up" mindset or experience on approach of problems and polished resolutions
- Ability to apply consultative selling and align value based solutions with a customer's strategic objectives
- Systems & Platform Knowledge in: Excel, PowerPoint, CRMs (HubSpot or SalesForce), and LinkedIn.
Benefits and Perks:
- Medical, Dental, Vision
- 401(k) Company Match
- Freedom Leave
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $90,000 to $114,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, 401K match from day one, “flex time off," career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.
