WasteSide

WasteSide GmbH is a dynamic technology startup based in Hannover, Germany, dedicated to integrating sustainability into the daily lives of students through innovative digital solutions. The company operates a platform that combines gamification with environmental awareness, motivating young people to adopt eco-friendly habits. By participating in various challenges—such as reducing food waste, choosing vegetarian options, or engaging in climate-friendly activities—users collect points which can be redeemed for rewards and vouchers from partner companies. This approach not only incentivizes sustainable behavior but also makes it tangible and rewarding for the younger generation.

Beyond its consumer-facing application, WasteSide serves as a unique bridge between the academic world and the corporate sector. The platform offers companies a distinct channel for employer branding and recruiting, allowing them to present themselves as sustainable employers to a highly engaged audience of students. By sponsoring challenges or offering rewards, businesses can directly connect with potential future employees who value corporate social responsibility. Originating from a student initiative at the Leibniz University Hannover, WasteSide has grown into a formal enterprise that actively contributes to reducing environmental impact on university campuses while fostering meaningful connections between talent and purpose-driven organizations.