Droppie

Droppie is an innovative recycling startup based in Amsterdam, Netherlands, dedicated to revolutionizing the way consumers manage and perceive waste. Founded in 2024 by Natascha Hermsen and Stef Traa, the company operates on the philosophy that waste is a valuable resource, akin to gold, rather than something to be discarded without thought. Droppie has developed a unique ecosystem that combines physical 'waste labs'—modern, clean, and technology-driven collection points—with a user-friendly mobile application. This system incentivizes individuals to separate their waste at the source by offering financial rewards for every kilogram of clean, recyclable material handed in.

The company's approach addresses the growing global concern of raw material scarcity by ensuring that high-quality, separated waste streams are returned to the production cycle. Droppie's collection hubs utilize advanced technology, including AI-driven intake robots and smart sensors, to automatically recognize, weigh, and sort various types of waste, from plastics and textiles to e-waste and appliances. By partnering with major organizations and municipalities, Droppie aims to create a circular economy where recycling is not only environmentally responsible but also effortless and financially rewarding for the consumer. The platform also offers users the option to donate their earnings to local charities, fostering a sense of community and shared responsibility for a cleaner planet.