Location:
- Develop and execute the blog and SEO strategy
- Conduct keyword research and match content to relevant search intent
- Create blog titles, outlines, and briefs
- Manage a team of writers and editors, ensuring quality and consistency
- Handle on-page SEO: internal linking, formatting, meta descriptions, image tags
- Track indexing, rankings, and traffic via Google Search Console and analytics
- Regularly update and optimize older content to maintain rankings
- Manage our podcast: plan episodes, coordinate recordings, handle publishing, and repurpose content across platforms
- Align all content efforts with lead generation and brand-building goals
- Maintain and execute a monthly social media calendar
- Oversee a team of content creators including copywriters, designers, and video editors
- Review and approve posts to ensure brand consistency
- Repurpose long-form content like blog posts and podcasts into short-form posts and reels
- Monitor engagement, follower growth, and post performance
- Adjust strategy based on insights and trends
- Build and run campaigns using tools like Instantly and Apollo
- Segment lists and create email and LinkedIn messaging sequences
- Run A/B tests to improve performance
- Track metrics like open rate, click-through rate, and reply rate
- Work closely with the sales team to align targeting and messaging
- Manage support from virtual assistants who help execute outreach
- Meetings booked through outreach and inbound channels
- Website traffic and blog performance
- Rankings for target keywords
- Growth and engagement on social platforms
- Outreach metrics: deliverability, opens, replies
- Volume and quality of leads generated
Requirements
- 5+ years of experience in digital marketing
- Deep experience with SEO and content strategy
- Strong writing and editing skills
- Experience managing writers, editors, and/or content creators
- Familiarity with podcast production and publishing
- Experience using Google Search Console, Instantly, Apollo, HubSpot, or similar tools
- Fluent English (C1+ level)
- Organized, proactive, and focused on execution
Benefits
Details
