Director, P&C Marketing Channel Analytics

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. The Opportunity As Director of P&C Marketing Channel Analytics, you will provide decision support for marketing investments across paid, owned, and earned channels. Your team applies advanced analytical and statistical techniques to turn complex data into clear, actionable insights that improve performance and influence strategy.

Requirements

• Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative field; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in a decision support analytic function OR Advanced degree in relevant field, 6 years of experience in a decision support analytic function.
• 3 years of direct team lead or management experience.
• Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
• Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
• Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
• 5+ years in marketing analytics with a strong focus on paid media performance and experimentation across all paid and owned media channels
• 3+ years leading a marketing analytics team
• Deep experience with marketing measurement frameworks, including MMM and MTA, and a track record of leveraging tools to drive budget and optimization decisions
• Hands on experience within insurance or financial services industry providing marketing analytics solutions
• US military experience through military service or a military spouse/domestic partner

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs