MarTech Enablement - Mid Level

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated MarTech Enablement – Mid Level, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, and other MarTech and AdTech solutions.

Champions a culture of learning and adaptability by designing scalable, user-centric enablement frameworks that accelerate adoption and optimize performance. Oversees the development and delivery of training programs, communication plans, and best practices to ensure seamless integration of new technologies into business workflows.

Performs the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers’ (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across all channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs Human-Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Assists with translating Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, features) and drives development of execution strategy.
• Shepherds Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.)
• Creates Business Case artifacts and hypotheses for scoping of Digital or Technology product and experience opportunities.
• Continuously leverages data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs and KRIs.
• Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.
• Develops customer (i.e., business partners, members, stakeholders) relationships to collaborate and understand current and future business needs.
• Prepares compelling presentations, and other forms of communication, to present and communicate complex concepts to a diverse audience.
• Researches and identifies industry best practices and trends to increase effectiveness of Digital or Technology products.
• Maintains and applies a maturing knowledge of the Business, Technology, UX, and relevant experiences and processes and an academic understanding of Product Management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

• 4 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, Research/Testing. 1 year of Customer Contact Channel experience within Insurance or Financial services industry will take place of 1 year of the minimum experience required.
• Demonstrated ability to effectively develop, present, influence, and communicate business decisions.
• Knowledge of Agile Methodology.

What sets you apart:

• Foundational Experience in Marketing Technology Enablement
• 1–3 years of experience supporting change management, training, or adoption programs for MarTech and AdTech platforms.
• Familiarity with Key Marketing Platforms
• Exposure to tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Workfront, or similar marketing technology solutions.
• Basic Understanding of Change Management Principles
• Knowledge of frameworks for driving adoption and supporting organizational change.
• Training & Communication Support Skills
• Ability to assist in creating user guides, training materials, and communication plans for technology rollouts.
• Collaboration Skills
• Experience working with cross-functional teams to coordinate enablement activities and gather feedback.
• Technical Aptitude & Learning Orientation
• Interest in learning platform capabilities and supporting technical onboarding for end-users.
• Attention to Detail & Organizational Skills
• Strong ability to manage documentation, track enablement activities, and ensure accuracy in training resources.
• Growth Mindset & Career Development Orientation
• Desire to build expertise in marketing technology enablement and advance into senior roles.

Compensation range: The salary range for this position is: $103,450-$197,730.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.