Sr. Manager, Marketing Strategy and Analytics

See yourself at Twilio

Join the team as Twilio’s next Senior Manager, Marketing Strategy and Analytics, supporting the APJ region.

Who we are why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity inclusion wherever we do business.

About the job

This position is needed to partner with APJ’s Marketing team on building out their strategic and analytical capabilities.

Focusing on our core sales-assisted and self-serve funnels, this person will fuel our continued growth by analyzing performance, spotting trends and recommending improvements across our marketing channels. This person will be pivotal in shaping our marketing direction with evidence-based decisions.

The right candidate has a mix of technical skills, business acumen and collaborative skills to identify and analyze ambiguous problems in a fast-paced environment.

Responsibilities

• Analysis Insight: Dive deep into marketing performance data across the APAC region, identifying trends, successes, and areas for improvement. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
• Strategic Guidance: Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization. Your insights will inform adjustments in our marketing strategies, ensuring they are aligned with our regional revenue goals and broader company objectives.
• Cross-functional Collaboration: Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation. As a bridge between data and strategy, your role will be pivotal in fostering internal solid partnerships.
• Innovation Optimisation: Champion using advanced analytics, marketing technologies, and data-driven insights to fuel innovation within our marketing practices. Your forward-thinking mindset will contribute to our continuous quest for excellence in customer engagement.
• Reporting Communication: Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights. Your ability to communicate effectively across different levels of the organization will ensure that insights lead to action.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• A minimum of 12+ years of experience in marketing analysis, performance strategy, or a related field, with a proven track record in a senior role.
• Strong analytical skills, with expertise in marketing analytics tools and platforms. Familiarity with the digital marketing landscape in the APAC region is a must.
• Exceptional communication skills can translate complex data sets into understandable and actionable insights for both technical and non-technical audiences.
• A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
• Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
• Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.

Desired:

• Management consulting experience preferred.

Location

This role will be remote, based in Singapore.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].