Trek Bicycle

At Trek Bicycle Corporation, we are at the forefront of revolutionizing the cycling industry through relentless innovation and a deep-seated passion for the ride. Since our inception in a humble Wisconsin barn in 1976, our journey has been one of continuous technological advancement. We pioneered the mass production of high-performance aluminum and carbon fiber bicycles, forever changing the standards of speed, weight, and durability. Our proprietary OCLV (Optimum Compaction, Low Void) carbon technology, born from a determination to control the entire manufacturing process, set a new global benchmark for frame performance and quality. This commitment to in-house innovation allows us to craft bicycles that are not just vehicles, but extensions of the rider's will, translating every ounce of effort into forward motion with unparalleled efficiency.

Our innovation extends beyond the frame. We are constantly pushing the boundaries of what's possible in cycling, from advanced suspension systems developed in our California-based lab to the integration of sophisticated electronics and aerodynamics that give our riders a competitive edge. We were early adopters in the e-bike revolution, engineering electric bikes that provide a seamless and powerful boost, making cycling more accessible and enjoyable for a broader audience. Through our Project One program, we offer a level of customization that is a testament to our advanced manufacturing capabilities, allowing riders to design their dream bike from the ground up. At Trek, we don't just build bikes; we engineer better cycling experiences, driven by a belief that the bicycle is a simple, elegant solution to many of the world's complex problems, from health and wellness to environmental sustainability.