Santa Cruz Bicycles

Santa Cruz Bicycles is dedicated to making the world's best mountain bikes. Founded in 1994, the company started in a modest garage at 104 Bronson Street, Santa Cruz, California. The founders aimed to produce versatile bikes that could tackle cross-country trails as well as downhill descents, which was quite a bold endeavor at a time when bikes typically fell into rigid categories. Their first model, the Tazmon, exemplified this approach by combining elements often reserved for road bikes and downhill sleds, thus paving the way for many of the innovations that would follow.

Over the years, Santa Cruz has expanded its portfolio significantly, producing numerous models like the V10, Tallboy, and Nomad, each designed with unique features and specifications tailored to different types of terrain and riding styles. The company is not just about crafting high-quality bicycles, however; they emphasize the importance of rider support, offering lifetime warranties and support for customers. Furthermore, their commitment to sustainability and enhancing trail access is exemplified through initiatives like the PayDirt fund, where they have pledged $1 million to support trail development and maintenance efforts.