United States onlyIf you’re a builder that loves data, believes in an analytical approach to growth, has a passion for digital marketing, and wakes up every day thinking about how to drive pipeline, read on.
What is the job:
As Senior Manager, Demand Generation you are responsible for contributing to the demand generation and integrated marketing strategy and execution. Reporting to the VP, Global Demand Generation, you’ll work closely with sales, customer success, content, product marketing, and marketing ops, to ensure we are delivering the pipeline needed to fuel ThoughtSpot’s growth.
What you'll do:
* Strategic Planning - You’ll work with the VP, Demand to drive the overall integrated marketing strategy, planning engaging marketing programs, and defining the goals and targets that align to the overall demand generation and growth plan.
* Integrated Marketing - Build and drive the campaign execution and plan, including channel mix, content plan, promotional components, and overall timeline. Define the end-to-end customer experience across digital, in-person, web, sales, and nurture programs. Execute and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities to build awareness. Activities to include webinars, digital, email, events, direct marketing, content syndication, brand awareness, and BDR team efforts.
* Campaign Management - Lead and orchestrate cross-functional execution against all go-to-market integrated campaigns that support demand creation, product launches, and other strategic initiatives, across marketing, customer success, and product including centralized meetings and campaign processes.
* Webinars - Own our global webinar strategy in partnership with the rest of the demand team, building playbooks to scale with our regional partners, and aligned to our overall integrated campaign strategy.
* Events - collaborate with our Events team to identify and promote appropriate channels and activations for ThoughtSpot’s target audience segments, that drive brand awareness and leads to support initiative and campaign efforts.
* Lifecycle Marketing – Understand the best ways to segment and leverage our database to drive demand across the full customer lifecycle.
* Account-Based Marketing - collaborate with our sales, field, and partner teams to create account-focused programs to drive demand.
* Performance Reporting - Own campaign performance metrics, including continuous testing and optimization. Provide regular reporting cadence and visibility through our own ThoughtSpot product, on all marketing activities to track performance, contribution to pipeline, and ROI. Drive the learning and adjustments for campaign optimization across content and execution.
What you bring:
* Experience in B2B marketing at a SaaS company
* Demonstrated experience successfully planning and executing engaging marketing programs, across all channels
* 5+ years experience planning and managing integrated initiatives and demand generation programs that produce high-quality opportunities that result in revenue
* Previous experience running account-based campaigns and a track record of success in penetrating key accounts
* Proven experience working with marketing databases, segmentation, lead flow, reporting and analysis
* Comfortable contributing the strategy and execution of email programs that speak to different audiences/segments across the lifecycle including the message and offer
* Solutions-oriented, organized - you project manage in your sleep, know how to communicate clearly and broadly across the org, and bottom line, you’re resourceful
* Hands-on experience with SFDC required; you’re comfortable reporting out of this tool
* Understand the full prospect-customer lifecycle, build and deliver programs/tactics that focus on results vs activity, and can think near term and long term
* Strong analytical skills and proven ability to use data to test and optimize campaign performance and inform future strategies
* Ability to build relationships internally and collaborate with key stakeholders in sales, customer success, product marketing, and product management
* Thrives in an extremely fast-paced, high-growth environment
What makes ThoughtSpot a great place to work?
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-Powered Analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work.
We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
About ThoughtSpot
The world’s most innovative companies use AI-Powered Analytics from ThoughtSpot to empower every person in their organization, from C-suite executive to frontline employee, with the ability to ask and answer data questions, create and interact with data-driven insights, and use these insights to make informed decisions and take action. ThoughtSpot is simple enough for any business person to use, yet built to handle even the largest, most complex data, wherever it may reside. That’s why customers like T-Mobile, BT, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Nasdaq, OpenTable, Huel, and Nationwide Building Society have turned to ThoughtSpot to transform their data driven decision-making cultures.
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