Superside is looking for a Senior Marketing Strategist with deep expertise in B2B paid media and brand strategy to join the Marketing Strategy team. In this role, you will lead the development of data-driven, customer-centric marketing strategies that help our B2B SaaS customers, like Zapier, Microsoft, Grammarly, grow pipeline, strengthen brand positioning, and improve campaign performance across the funnel.
Reporting to the Associate Director of Marketing Strategy, success in this role will be measured by your ability to uncover insights, shape clear strategic direction, and collaborate cross-functionally to turn strategy into creative that performs. You’ll serve as a high-level individual contributor—bringing clarity to complex marketing challenges and helping Superside scale its strategic influence across customers and internal teams.
What You'll Do
- Develop full-funnel content, media, campaign and brand strategies for B2B SaaS customers, aligning short-term campaign goals with long-term brand equity.
- Conduct audience research, competitive audits, and internal discovery to inform positioning, targeting, and messaging.
- Collaborate with internal Creative, Project Management, and Customer Success teams to translate strategy into scalable execution.
- Define channel strategies across platforms such as LinkedIn, Google Ads, YouTube, X (Twitter), programmatic, and industry newsletters.
- Craft messaging frameworks and creative recommendations tailored for enterprise buying committees, both technical and non-technical.
- Lead campaign planning and optimization strategy based on customer goals and performance signals.
- Leverage AI tools, automation platforms, and experimentation (e.g., A/B testing) to enhance decision-making and execution efficiency.
- Analyze campaign performance and proactively identify opportunities for optimization or strategic pivots.
- Contribute to Superside’s internal thought leadership, strategic frameworks, and service development initiatives to evolve our offering.
What You'll Need To Succeed
- 6–8+ years of experience in marketing strategy, paid media, or brand positioning, ideally in SaaS, consulting, or agency environments.
- Strong understanding of B2B marketing funnel dynamics, from demand creation to lead conversion.
- Expertise in multi-channel strategies, including LinkedIn, Google, YouTube, Meta and other B2B-relevant platforms.
- Experience in brand and content strategy and messaging frameworks that differentiate brands in saturated or commoditized categories.
- Analytical mindset with the ability to synthesize campaign data into actionable strategic insights.
- Strong stakeholder management and communication skills, with the ability to influence and align diverse teams and customer stakeholders.
- Ability to work in a fast-paced, customer-facing environment, with a bias for ownership, clarity, and impact.
Our Biggest Challenge Right Now
We’re on a mission to help Superside’s customers develop more strategic, high-impact marketing campaigns through integrated brand and performance strategies. While our creative and executional services are well-established, marketing strategy is a newer offering, meaning we need to expand our influence, refine our processes, and continuously prove value to our customers.
We move quickly and experiment often—your ability to bridge paid media, brand strategy, and creative execution will be critical in shaping how we deliver strategy at scale.
Why Join us?
We’re on a mission to create more equal opportunities globally. And with that in mind, we’ve built a natively remote company enabling us to reach out to the best talent no matter where they work.
Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:
- A global community of 200+ best-in-class creatives working from more than 70 different countries
- Continuous learning, development, and certification in our global Academy.
- A trusting, ego-free and truth-seeking environment. No bullshit.
- A high-pace, high-energy, and high-performance environment.
- Work closely with leading global brands. We’re talking Amazon, Puma, LVMH, Shopify and a lot more
- An international career and creative mentorship from top design leaders. We grow, you grow
- Pioneering the future of work with a fair, friendly and supportive community.
- Flexible working hours from anywhere in the world.
- Networking, feedback sessions and exchange between creators on weekly basis
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