Superformula

Superformula is a modern digital product studio. We craft world-class products through experience, design, and engineering for top brands around the world.

At the center of the life of shapes is one essential equation known as the “Superformula.” Apply it to a circle and you get starfish, shells, flowers, and an infinite number of other beautiful natural shapes. Apply the Superformula to digital product and you get a groundbreaking digital product studio that specializes in transforming highly creative and functional concepts into a vast array of effective and innovative digital products. The end result is always a solution that is effective, artistic, demands attention, and inspires action.