Student Beans

At Student Beans, we are at the forefront of revolutionizing how brands connect with the vibrant and dynamic student demographic. Founded in 2005 by brothers James and Michael Eder in Birmingham, UK, our journey began with a simple yet powerful idea: to create a digital loyalty platform that provides students with exclusive access to discounts on their favorite brands. This initiative quickly transformed the traditional concept of a student ID, adapting it for the digital age through our innovative, award-winning verification technology. This technology is pivotal, ensuring that the exclusive offers we facilitate are accessible only to verified students, thereby protecting brand integrity and maximizing the value for our student users. Our platform empowers students to thrive by making everyday life more affordable, allowing them to save on essentials and indulgences alike, so they can invest more in their future. We partner with thousands of the world's leading brands across diverse sectors such as fashion, technology, food, and entertainment, powering a global network that reaches students in over 160 countries.

Our technological advancements extend beyond mere discount provision. Student Beans has evolved into a comprehensive marketing technology company. We equip brands with end-to-end student programs designed to resonate with Gen Z's unique interests and shopping behaviors. Our suite of solutions enables brands to effectively find, attract, engage, and convert verified students. We leverage an extensive network of global media touchpoints and sophisticated conversion optimization tools to not only drive initial sales but also to cultivate repeat purchases, thereby building lasting brand loyalty among the next generation of consumers. In 2024, Student Beans, along with its associated brands like Voxburner and Beans iD, became part of Pion. This strategic move allows us to broaden our impact, empowering brands to shape a world where all consumers thrive, while Student Beans continues its dedicated mission to support student life. Through continuous innovation in verification, advertising, and insights, we are committed to creating a commerce experience where everyone benefits, aligning brand growth with the delight and relevance experienced by their customers.