Pion

Pion is a leading player in youth marketing, established in 2005 by brothers James and Mike Eder. Initially founded as Student Beans in Birmingham, UK, the company has grown into a significant force in the marketing industry, especially focusing on the student demographic and Generation Z. Our purpose is to aid brands in tapping into the vast and influential youth market using our full-funnel insights, advertising solutions, and robust verification processes. Pion helps brands understand the shifting dynamics of consumer behavior among younger audiences, allowing them to maintain relevance in an ever-evolving market landscape.

The transformation from Student Beans to Pion symbolizes our broader commitment to delivering targeted marketing solutions that resonate with today’s consumers. Our flagship services include actionable consumer insights, strategically crafted advertising campaigns, and advanced verification systems that ensure brands are connecting authentically with their intended audiences. Trusted by over 1,000 brands globally, Pion continues to innovate and lead in bridging the gap between brands and young consumers, thereby fostering impactful engagement strategies that drive loyalty and growth.