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SteerST

Manager of Onboarding

Steer is a marketing and communications platform that provides CRM tools, automated reminders, and online scheduling to help auto repair shops grow their business and build customer relationships.

Steer

Employee count: 51-200

United States only

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Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.

About the Role

We are looking for a strategic, high-energy Onboarding Manager to redefine the first 90 days of our customer journey. Currently, our onboarding process needs a visionary to strip it back and rebuild it for scale, efficiency, and world-class customer experience.

Reporting directly to the Director of Customer Success, you will own the most critical phase of the lifecycle: the transition from "Sold" to "Successful." Your mission is to slash Time-to-Value, boost team morale through better workflows, and build a department that serves as the bedrock for long-term customer retention. This isn't just about managing a team; it’s about architecting a new standard of excellence.

This role is 100% remote for US-based candidates.

You Are

  • A Systems Thinker: You don’t just fix symptoms; you find the root cause of friction and build a process to kill it for good.
  • An Inspiring Leader: You know how to take an underperforming team and turn them into a high-output "Special Ops" unit through coaching and radical candor.
  • Obsessed with Velocity: You hate bottlenecks. You are constantly looking for ways to get customers to their "Aha!" moment faster.
  • Data-Informed: You speak the language of KPIs. You don’t guess; you use CSAT, churn data, and activation rates to guide your decisions.

You Will

  • Audit & Overhaul: Conduct a "root to branch" review of our current onboarding playbook and implement a streamlined, automated, and repeatable version.
  • Lead the Charge: Manage, coach, and upskill a team of Onboarding Specialists, setting clear expectations and rebuilding a culture of winning.
  • Bridge the Gap: Partner with Sales to ensure seamless handoffs and with Customer Success to ensure long-term health is baked into the implementation.
  • Drive Retention: Directly impact company-wide Churn and CSAT scores by ensuring every customer feels "high-touch" care through "high-tech" efficiency.
  • Report Progress: Define and track the metrics that matter (Time-to-Value, Activation rates, Team Capacity).

You Have

  • A proven track record of managing implementation or onboarding teams in a fast-paced environment (SaaS highly preferred).
  • Experience leading through change—you’ve successfully navigated a team through a pivot or a process overhaul before.
  • A deep understanding of the "Customer Success" philosophy and how the first 30/60/90 days dictate the lifetime value of a client.

Must Have:

  • 3+ years in a leadership or management role within Onboarding, Implementation, or Customer Success.
  • Process Optimization Experience: Evidence of a time you reduced onboarding friction or shortened implementation cycles.
  • Stakeholder Management: Ability to navigate difficult conversations with Sales or Product teams to improve the customer experience.

Nice to Have:

  • Experience with HubSpot, Jira, or Gainsight (or similar platforms).
  • Experience with automotive industry
  • Experience in a "Turnaround" environment where you were responsible for fixing a broken department or process.

Interview Process

1. Initial Screen (30min)

Wonderlic Assessment

2. Hiring Manager Interview (45min)

3. Case Study Presentation (45min)

Career Journey Interview (60min)

4. Cross-Collaboration Interview (30min)

Direct Report Interview (30min)

We Offer

  • 100% remote work environment
  • Medical, Dental and Vision insurance within 30 days
  • 100% employer-paid medical insurance
  • Equity package
  • Flexible PTO with 15 days minimum
  • Generous Parental Leave
  • FSA and HSA options
  • 401(k)
  • Growth & Wellness Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative, high ownership culture
  • Opportunities for development and career growth

Why Join Steer?At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence.

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

About the job

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Posted on

Job type

Full Time

Experience level

Experience

3 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About Steer

Learn more about Steer and their company culture.

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The journey of Steer began not in a boardroom, but out of a common frustration. In 2004, co-founder Parker Swift, new to Boston, found himself with a car full of dashboard warning lights and no trusted mechanic to turn to. The internet offered little help, pointing him only towards expensive dealerships. This personal struggle sparked a pivotal idea: what if there was a better way to connect car owners with reliable, independent auto repair shops? This question laid the groundwork for what would become a significant force for change in the automotive service industry. Two years later, in 2006, Swift, along with Bob Gendron, officially founded Mechanic Advisor. Their mission was clear: to improve the auto repair experience for both consumers and shop owners by creating a platform built on trust, transparency, and verified reviews.

For years, Mechanic Advisor served as a vital bridge, helping countless drivers find mechanics they could depend on. However, the founders recognized a deeper need within the industry. It wasn't just about finding a mechanic; it was about building lasting relationships. In 2015, the vision expanded towards creating a comprehensive software solution that would empower shops to communicate more effectively with their customers. This led to the development of a full-service marketing platform in 2018, enabling shops to engage customers through email, text, and even direct mail. The evolution culminated in June 2022 with the launch of Steer, a powerful automated retention marketing and communications platform. Steer encapsulates the company's long-standing mission, offering a suite of tools—from an intelligent online scheduler to reputation management and AI-driven communication—all designed to help auto repair shops thrive by fostering loyalty and delivering an exceptional customer experience. Today, with a global team and a steadfast commitment to innovation, Steer continues to guide the auto repair industry toward a more connected and efficient future.

Employee benefits

Learn about the employee benefits and perks provided at Steer.

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401k

401k plan available in the US.

Life Insurance

Company-provided life insurance.

Pet Insurance

Pet insurance available in the US.

Work from home Equipment

Stipend for work from home equipment.

View Steer's employee benefits
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