TRAACKRTR

TRAACKR

Traackr is a data-driven influencer marketing platform that provides intelligence and tools for brands to manage, measure, and scale their influencer programs globally.

About TRAACKR

Traackr's journey began in 2008, not in a garage, but in its CEO's apartment, with initial financial backing from family and friends. Founded by Pierre-Loïc Assayag and David Chancogne, two French expatriates in the US, the company was conceived with a global vision from the outset. They recognized the impending wave of online content and foresaw the critical need for brands to understand and navigate this evolving digital landscape. In its early days, Traackr focused on helping brands analyze online conversations to gauge public perception. The founders' European ties facilitated a natural early expansion into the U.K. and France.

As social media's influence grew and the concept of 'influencers' began to take shape, Traackr evolved its offerings. While the company predates the formal term 'influencer marketing,' its core has always been data and analytics. This foundation allowed Traackr to become a pioneering platform in a field that didn't even exist at its inception. Over the years, Traackr has consistently added functionality, including tools for influencer discovery, relationship management, and campaign execution, all while maintaining its strong emphasis on data-driven insights. The platform is designed to provide a system of record for data-driven influencer marketing, enabling marketers to make strategic investments, streamline campaigns, and scale their programs globally. By 2016, Traackr had expanded significantly, bringing in senior executives with proven experience in the marketing technology industry. Today, Traackr operates with headquarters in San Francisco and offices in Boston, New York, London, and Paris, conducting business in 19 languages with customers across 43 countries. The company is recognized for powering some of the most advanced influencer marketing programs for leading global brands.

FAQs

When was TRAACKR founded?
TRAACKR was founded in 2008.
Who is the CEO of TRAACKR?
Pierre-Loïc Assayag is the CEO.
What industries or markets does TRAACKR operate in?
TRAACKR operates in the following markets: Influencer Marketing, Marketing Technology, Social Media Analytics, Digital Marketing, Data Analytics, Brand Management, Enterprise Software, Customer Relationship Management (CRM), Advertising Technology, and SaaS.
How many employees does TRAACKR have?
TRAACKR has 51-200 employees.
Where does TRAACKR have employees?
TRAACKR has employees in United States.
Does TRAACKR support remote work or working from home?
Yes, TRAACKR is a remote-friendly company.
Does TRAACKR offer a four-day work week?
No, TRAACKR does not offer a four-day work week.
What is TRAACKR's tech stack?
TRAACKR has 6 technologies in their tech stack.
What is TRAACKR's website?
TRAACKR's website is www.traackr.com.
Where can I find TRAACKR on social media?
You can find TRAACKR on LinkedIn, Facebook and Instagram.

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