Responsibilities:
- Social Media Strategy and Execution:
- Demonstrate comprehensive understanding and proficiency in social media platforms (including Meta, TikTok) for both organic and paid strategies.
- Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.
- Conduct AB testing and optimize social media ad campaigns to enhance performance.
- Collaborate with cross-functional teams to align campaign strategies and execution.
- Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
- Manage and present comprehensive reports using analytics platforms like Google Data Studio.
- Stay abreast of industry trends and advancements in social media marketing techniques, sharing insights with the team.
- Conduct market research specifically related to social media trends and audience behavior.
- Leadership and Team Enablement:
- Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing best practices.
- Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.
- Conduct pulse checks on the team, addressing concerns, and providing support as needed.
- Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
- Identify and implement process improvements to enhance team efficiency and effectiveness.
- Escalate team concerns to higher management and provide viable solutions in times of conflict.
- Pitches and Presentations:
- Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing.
- Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
- Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.
- Present ideas effectively, ensuring clear communication and understanding among stakeholders.
- Industry Knowledge
- Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
- Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
- Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Key Performance Indicators (KPIs):
- Timely and successful delivery of social media projects and tasks.
- Production of accurate, insightful, and visually appealing social media performance reports.
- Generation of robust and relevant research for social media strategies and client requirements.
- Continuous personal and team development in social media marketing expertise.
- Positive client feedback and testimonials specifically related to social media initiatives.
- Effective leadership and team enablement resulting in team satisfaction and growth.
Requirements:
- Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
- Analytical mindset with a focus on data-driven decision-making in social media marketing.
- Excellent verbal and written communication skills, especially in presenting social media strategies and insights.
- Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
- Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.
- Passionate about delivering exceptional customer experiences through social media channels.
- Familiarity with Google Suite products, particularly Google Sheets.
- Demonstrated responsibility, initiative, and a continuous growth mindset in the field of social media marketing.
- Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
- Leadership experience or a willingness to lead and enable team members in social media marketing practices.