Serko Ltd

The story of Serko is a journey of evolution, born from a deep-seated passion for simplifying the complexities of business travel. It all began in 1994 when co-founders Darrin Grafton and Bob Shaw established Interactive Technologies Limited (ITL). Their initial mission was to tackle the intricate challenges of mid-office and back-office systems for travel agents. As the internet began to reshape the landscape of leisure travel, ITL astutely recognized the shifting tides and pivoted its focus. This led to the creation of an early version of Serko Online, a pioneering platform designed to bring the convenience of online booking to the corporate world. The official launch of the Serko brand in 2007 marked a new chapter, building upon the foundation laid by ITL. That same year, CEO Darrin Grafton's entrepreneurial spirit was recognized with the prestigious PwC Entrepreneur of the Year Award, a testament to the company's innovative direction.

From its headquarters in Auckland, New Zealand, Serko has embarked on a path of consistent growth and global expansion. A key milestone came in 2012 with the opening of a development office in Xi'an, China, tapping into a rich pool of software engineering talent. The company's ambition was further fueled by its public listing on the New Zealand Stock Exchange in 2014, followed by a listing on the Australian Stock Exchange in 2018. This infusion of capital enabled strategic acquisitions, including the expense provider Incharge and Arnold Travel Technology. Serko's commitment to innovation is evident in its continuous development, most notably with the launch of Zeno, a platform designed to deliver personalized and intelligent travel management. Facing the unprecedented challenges of the COVID-19 pandemic, Serko demonstrated resilience, navigating the downturn and emerging with a strengthened resolve. Strategic partnerships with industry giants like Booking.com and the acquisition of GetThere from Sabre have solidified Serko's position as a global leader, relentlessly pursuing its vision of a connected and frictionless travel experience for businesses worldwide.