Sephora

Sephora is dedicated to creating an inviting and inclusive beauty shopping experience for every client. Customers often face the challenge of finding products that truly match their unique skin tone, type, and personal style amidst a sea of options. That's why we've built our entire model around 'assisted self-service'. This approach empowers clients to explore, play, and learn about products in a pressure-free, open-sell environment. Our stores are designed as beauty playgrounds where individuals can freely test and try thousands of products from hundreds of carefully curated brands. Whether you're a beauty novice or a seasoned enthusiast, our goal is to ensure you feel confident and supported in your beauty journey. Our expert Beauty Advisors are always on hand, not to push sales, but to offer personalized, unbiased advice and share their extensive knowledge to help you discover the products that will make you feel your best.

We understand that the definition of beauty is personal and ever-changing, which is why we are committed to championing diversity and inclusion in everything we do. Our customers deserve to see themselves represented in the brands we carry and the content we create. This commitment is reflected in our pledge to dedicate significant shelf space to BIPOC-owned brands and our ongoing efforts to create an environment where every client feels a sense of belonging. Through innovative digital tools like the Virtual Artist and in-store technology, we bridge the gap between online and offline shopping, making it easier for customers to find their perfect match and try new things. From our comprehensive loyalty program, Beauty Insider, which rewards clients for their passion, to our community-building initiatives, we strive to be more than just a retailer. We aim to be a trusted partner and a source of inspiration, helping everyone to unlock their unique beauty potential and celebrate their individuality with confidence.