Securian Canada

Canadian Premier Life Insurance Company has been serving Canadians for over 65 years, committed to providing financial security and peace of mind. Founded in 1955 and headquartered in Toronto, Ontario, the company has a long-standing history in the Canadian insurance market. In 2017, Canadian Premier Life Insurance Company was acquired by Securian Financial Group, a U.S.-based financial services company, becoming an independently operated Canadian subsidiary. This acquisition marked a significant step in expanding Securian Financial's presence in the Canadian market.

Today, Canadian Premier Life Insurance Company, along with Canadian Premier General Insurance Company, operates under the brand name Securian Canada. This rebranding, which occurred in early 2023 following the acquisition of Sun Life's Sponsored Markets business, unified Canadian Premier and its sister company Valeyo under the Securian Canada banner. Securian Canada positions itself as a leading insurance provider in the Canadian Financial Institution and Association & Affinity markets. The company offers a range of insurance solutions, including creditor mortgage, loan and line of credit protection, credit card balance protection, as well as group life, disability, and critical illness insurance. Securian Canada emphasizes creating practical, life-ready insurance products and partnerships, focusing on specialized experiences and digital innovation to meet the evolving needs of Canadians and their families. The company is dedicated to fostering an inclusive culture and aims to be a progressive employer of choice, supporting employees, clients, partners, and local communities through various initiatives.