Search Engine Optimization Manager

About Rocket Clicks

Mission

We accelerate growth for innovative businesses through revenue-first marketing strategies.

Accelerate Growth = pushing businesses, individuals, and entrepreneurs that want to grow faster

Innovative Businesses = businesses, individuals, and entrepreneurs that want to lead in their industry

Revenue-First Marketing Strategies = we measure success based on our ability to drive revenue and increase profitability

Vision

Legacy & Impact

• 1,000 Revenue Barriers Surpassed

Culture & Team

• 1,000 PPF Goals Achieved

Financial Outcome

• $35MM in Revenue at 20% EBITDA

Values

Belief

• Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
• Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

Operational Effectiveness

• Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
• Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

Leadership

• Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
• Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

Position Summary

The SEO Manager is responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks. SEO Manager actively engage in SEO analysis and strategy on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The SEO Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.

Performance Objectives

• Own strategic decisions within organic search optimization including technical SEO, on-page optimizations, and linking development
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate SEO tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure content is using the most search-friendly creative
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and organic search discipline

Capabilities & Key Competencies

• Successfully manage SEO campaigns across 10-20 brands and accounts, ensuring efficient resource allocation and maximum return on investment.
• Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.
• Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.
• Strong technical SEO skills, demonstrated through experience with schema markup, site architecture, internal and external linking strategies, page redirects and status codes, crawl budget, HTML/CSS, etc.
• Maintain a detailed six-month roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.
• Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.
• Conduct strategic forecasting and budget planning for SEO efforts on six-month or longer timeframes to ensure sustained growth.
• Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.
• Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Ahrefs, and SEMrush to enhance performance analysis and reporting.
• Work closely with paid search and social experts to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.

Education & Experience

• 4-year college degree or equivalent experiential knowledge
• Prior experience working in a professional services organization
• 5+ years professional experience in digital marketing, 3+ specialized in SEO
• Experience leading or managing teams of individual contributors
• Preference given to candidates with experience working for/with law firms

Physical Requirements

• Prolonged periods sitting at a desk and working
• This position may require up to 10% travel

Benefits

• Open Paid Time Off (PTO)
• 401(k) with 4% company matching
• Health, Dental, Vision
• Performance Bonus Plan