Reface

Reface's journey began in the vibrant tech hub of Kyiv, Ukraine, born from the ambitious vision of a small group of tech enthusiasts who saw the untapped potential of generative AI. Originally founded as NeoCortext in 2011, the team spent years quietly refining their machine learning capabilities, experimenting with neural networks and computer vision to solve complex problems. However, it was in 2018 that they truly found their stride, pivoting to focus on a consumer-facing application that would allow users to swap faces in videos and GIFs with unprecedented realism and speed.

This strategic pivot led to the creation of 'Doublicat', an app that quickly captured the imagination of users worldwide. Rebranded as Reface in 2020, the app exploded in popularity, becoming a viral sensation and topping App Store charts in over 100 countries. What started as a fun tool for creating memes and funny videos has evolved into a sophisticated AI content creation platform, leveraging proprietary GAN (Generative Adversarial Network) technology to deliver high-quality results in seconds.

Today, Reface is not just an app but a recognized leader in the synthetic media space, empowering millions of creators to express themselves in new and imaginative ways. The company has attracted investment from top-tier firms like Andreessen Horowitz, validating their technology and vision. Despite the significant challenges of operating in a conflict zone following the 2022 invasion of Ukraine, the team remains remarkably resilient. They have continued to innovate and push the boundaries of what is possible with artificial intelligence, all while maintaining a strong sense of community, supporting their country, and proving that creativity can thrive even in the most difficult circumstances.