Product Marketing Manager

About Platform.sh

Platform.sh is Platform-as-a-Service (PaaS) that removes the complexities of cloud infrastructure management and optimizes development-to-production workflows, reducing the time it takes to build and deploy applications. Delivering efficiency, reliability, and security, giving development teams both control and peace of mind. Built for developers, by developers.

Adopted and loved by 16,000+ developers, 7,000 customers, and for nearly a decade Platform.sh has been providing innovative capabilities that serve as the launchpad for creative development teams’ out-of-the-box thinking.

We provide 24x7 support, managed cloud infrastructure, and automated security and compliance with an all-in-one PaaS. We give our customers complete control over their data by keeping applications secure and available around the clock.

Platformers are a remote, global workforce, and we thrive in a multicultural team. We are committed to open source and an open, welcoming environment. Our team spans the globe and the experience spectrum. What's our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.

Bring your expertise and enthusiasm to our growing, global organization. Your contributions, collaboration, and unique point of view are recognized and valued here.

Impact of a Product Marketing Manager

As a Product Marketing Manager, you play a pivotal role in shaping how we understand and communicate the value of our products. You transform customer insights, market intelligence, and technical capabilities into clear, compelling narratives that resonate with our audiences. Your work directly drives product adoption, customer satisfaction, and go-to-market success.

You thrive on digging deep into customer problems, identifying what matters most, and articulating how our solutions meet those needs. From developing persona frameworks and messaging architectures to launching features and strategic partnerships, your efforts help align internal teams and strengthen our external presence.

In this role, you report directly to the Director, Product Marketing and collaborate across multiple teams, including Communications, Events, Sales, Product, Enablement, and Advocacy.

What to expect

• Messaging & Positioning: Develop product value propositions and messaging frameworks that align with product goals and resonate with target personas across industries and use cases.

• Persona & Use Case Development: Continuously refine persona, vertical, and use case frameworks using customer feedback, market research, and internal data.

• Go-to-Market Planning: Lead the development and execution of go-to-market strategies for new product features, strategic partnerships, and key launches.

• Cross-Functional Collaboration: Partner closely with Product Managers to shape product development using market, competitor, and customer insights.

• Content Development: Write engaging and strategic marketing content, including website copy, blogs, slide decks, and one-pagers to support awareness and adoption.

• Sales Enablement: Collaborate with enablement to create impactful sales training materials that clearly communicate product value and differentiation.

• Thought Leadership: Serve as a subject matter expert in webinars, internal presentations, and external events. Speak confidently and knowledgeably about our product offerings.

• Market Intelligence: Conduct and maintain competitive research to inform positioning and update both internal documentation and external-facing content.

What you bring

• Work Ethic & Accountability: A strong sense of ownership—you meet deadlines and thrive when building from scratch, even with limited inputs.

• Technical Fluency: Ability to quickly absorb technical concepts and translate them into language and stories that resonate with both technical and non-technical audiences.

• Communication Skills: Exceptional English writing and storytelling skills, with a proven ability to create clear, engaging product narratives.

• SaaS/PaaS Experience: Previous experience in product marketing or product roles within SaaS or PaaS companies.

• Collaboration & Stakeholder Engagement: Adept at gathering insights and aligning with stakeholders across product, sales, and marketing teams in a fully remote environment.

• Project & Time Management: Capable of managing multiple active projects simultaneously, with varying timelines and levels of complexity.

• Customer-Centric Mindset: You relentlessly view our work through the customer’s lens, leveraging insights to improve clarity, relevance, and impact.

• Analytical Thinking: Data-driven with a knack for breaking down complex topics into digestible content that supports strategic goals.

Where we hire

At Platform.sh, remote work isn't just a trend - it's our foundation. The freedom of remote work with the support of a diverse, global team has been our successful model for nearly a decade. Our culture celebrates flexibility and collaboration, and while we have team members in over 30 countries around the globe, we are currently focused on hiring for this role in Canada, Spain, Germany, France or the UK. Although we’re unable to provide visa sponsorship at this time, we welcome applications from all qualified candidates who are legally authorized to work in these countries.

How we hire

We know that a great hire won’t meet every requirement that we’ve outlined. If you can see yourself elevating the team, we want to hear your story. Few of us would be here had we not taken a chance.

You can expect 4 interviews on Google Meet to follow the order below. Should you successfully move through the entire process you will have the opportunity to meet with a variety of Platformers. Our goal is to ensure you can make the most informed decision on whether this role, and our culture aligns with what you’re looking for in your future working environment.

1. 45 Minutes with Talent Acquisition
2. 60 Minutes with Hiring Manager (Director, Product Marketing)
3. 60 Minutes with Team (IC's)
4. 45 Minutes with Executive (SVP, Marketing)

All roles require background checks.

What we offer

💡 A product you can believe in - Join us in transforming how businesses build and manage web applications, driven making a positive impact as a proud B Corp.

🏆 An Award-Winning Workplace - We’ve been recognized by Forbes’ Top 30 Companies for Remote Jobs and France’s Best Workplaces for Women.

🗣️ A culture that values your voice - Join a flexible, open, and inclusive work environment where your voice is encouraged, and your ideas shape our growth and evolution.

🌎 A global team - Collaborate with colleagues from diverse backgrounds across the world, embracing different perspectives

🎉 Benefits and perks - Make the most of what matters to you

🏝 Flexible PTO

📈 Company stock options

🧠 Professional development budget

💻 Office equipment budget

💆‍♀️ Wellness budget

🧳 Annual team gatherings

🛜 Internet reimbursement

👶 Inclusive parental leave

✈️ Remote work travel program

You belong here

At Platform.sh, we celebrate diversity in all its forms and are committed to fostering an inclusive, equitable, and supportive workplace where everyone can thrive. We embrace and value different perspectives, backgrounds, and experiences, because they make us stronger as a team.

Whoever you are, wherever you're from, and whatever path you've taken, you are welcome here. We encourage you to bring your whole self to work, connect with others, and share your passion.

If you need accommodations at any stage of our hiring process, please let us know. We're here to ensure an accessible and comfortable experience for you.