United States onlyOverview of the Role:
We’re looking for a performance-driven VP of Growth to lead customer acquisition and revenue-generating marketing at Pelago. You’ll own the full member enrollment funnel and be responsible for turning growth strategies into measurable business outcomes. You’ll build and lead a team that masters analytics, experimentation, and storytelling to attract and convert the right members at scale. This role will be a key part of the leadership team and will report to the COO.
This is a critical leadership hire as we accelerate toward our next phase of growth. If you're equal parts strategist, operator, and builder — and thrive in highly cross-functional, fast-paced environments — we’d love to meet you.
In this role, you will…
Own Revenue-Driving Growth Strategy
- Design and execute the full-funnel growth strategy to hit aggressive customer acquisition and revenue goals.
- Lead acquisition efforts across multiple channels, including email, direct mail, partnerships, precision marketing, and emerging channels.
- Drive continuous optimization of CAC, LTV, funnel conversion, and overall ROI.
- Bring a performance-marketing mindset to every step of the member journey — ensuring growth efforts are scalable, accountable, and measurable.
Build a Data-Driven Growth Experimentation Engine
- Champion a culture of testing, learn, and optimizing across all acquisition channels.
- Deeply understand and empathize with our members across the care continuum for substance use care.
- Use martech and analytics platforms to build dashboards, track KPIs, and surface insights in real time.
- Drive funnel analytics, segment performance, and campaign attribution to inform investment decisions and new opportunities.
- Use data to identify and prioritize new growth levers and high-impact experiments.
Lead a High-Performing Growth Team
- Grow and manage a best-in-class team across growth marketing, analytics, and growth product.
- Foster tight collaboration with product, engineering, design, and clinical teams to optimize enrollment flows and onboarding experience.
- Instill operational rigor, agile execution, and shared accountability across functions.
The background we are looking for...
- Strong growth marketing expertise: Extensive experience leading growth/B2C marketing efforts across digital and non-digital channels at scale.
- Deep experience owning and optimizing the full B2C acquisition funnel — from awareness to conversion.
- Demonstrated success driving revenue and customer acquisition at a fast-scaling, data-driven company (healthcare industry a plus).
- Strong analytical toolkit — comfortable working with complex data sets, dashboards, and martech systems.
- Experience running high-velocity testing programs (A/B, multivariate, user segmentation, etc.).
- Exceptional cross-functional leadership skills with a bias toward action and ownership.
- First-principles thinker: The ability to identify novel and innovative ways to tackle challenges that haven’t been solved before.
- A strong passion to help millions with substance use issues on their recovery journeys.
What you’ll love about us…
We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.
- Generous and meaningful equity package
- Full Medical, Dental, & Vision coverage
- 401k Plan
- Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
- Paid maternity, paternity & new parent leave
- Flexible working environment
- Annual Learning and Development stipend to support continued learning and career development
- Wellness Reimbursement Program
- Access to Reproductive & Family Planning Care
- Substance Use Support for employees and family members
Singapore
