Outbound Lead Generation Specialist

Cold Email Outreach Specialist / Outbound Lead Generation Representative

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)

About the Role

We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.

This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.

This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.

The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.

What You’ll Own

Prospect Research & List Building

• Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
  • Segment prospects by ICP, industry, role, company size, and geography
  • Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
  • Maintain organized prospect databases and outreach tracking systems

Cold Email Campaign Execution

• Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
  • Build and launch multi-step outbound campaigns across 4–8 touchpoints
  • Personalize messaging using prospect, company, and industry insights
  • Monitor campaigns daily and optimize based on engagement and performance metrics

Deliverability & Inbox Health

• Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
  • Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
  • Rotate inboxes and sending accounts to maintain campaign performance
  • Troubleshoot deliverability issues proactively before performance drops

Campaign Optimization & Reporting

• A/B test subject lines, messaging, CTAs, and send times
  • Track open rates, positive reply rates, bounce rates, and conversion metrics
  • Continuously optimize messaging and targeting strategies based on data
  • Maintain organized reporting dashboards and outreach documentation

Lead Qualification & CRM Management

• Monitor campaign replies and categorize prospect responses accurately
  • Identify and route qualified leads to sales teams with proper context and notes
  • Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
  • Ensure all engagement data remains clean and organized

Compliance & Best Practices

• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards
  • Maintain suppression lists and opt-out processes correctly
  • Follow outbound best practices to protect sender reputation and campaign performance

What Makes You a Great Fit

• Strong persuasive and concise copywriting skills
  • Highly analytical and performance-driven mindset
  • Comfortable working with outbound tools and technical deliverability systems
  • Organized, proactive, and execution-focused
  • Strong attention to detail with campaign monitoring and reporting
  • Comfortable testing, iterating, and optimizing continuously

Required Experience & Skills

• 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
  • Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
  • Experience writing outbound email copy and managing campaigns
  • Strong Excel or Google Sheets skills for prospect and campaign management
  • Excellent written English communication skills

Preferred Experience

• Experience managing deliverability and inbox health at scale
  • Familiarity with DNS setup, SPF, DKIM, and DMARC basics
  • Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses
  • Experience working closely with SDR or Account Executive teams
  • Familiarity with outbound automation and CRM workflows

What a Typical Day Looks Like

A Cold Email Outreach Specialist’s day revolves around building pipeline through outbound campaigns and performance optimization. You will:
• Research and build targeted prospect lists
• Launch and monitor cold email sequences
• Review deliverability metrics and inbox health
• Optimize messaging, targeting, and campaign structure
• Manage replies and qualify interested prospects
• Update CRM systems and maintain campaign documentation

In short: you own outbound email execution, ensuring campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline.

Key Metrics for Success (KPIs)

• Open rates consistently meeting or exceeding benchmarks
  • Positive reply rates and qualified conversations generated
  • Bounce rates maintained below acceptable thresholds
  • Consistent outbound campaign execution and optimization
  • CRM accuracy and lead tracking completeness
  • Growth in qualified outbound pipeline opportunities

Interview Process

• Initial Phone Screen

• Video Interview with Pavago Recruiter

• Practical Assessment (Cold Email Sequence Exercise)
  • Client Interview

• Offer & Background Verification

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