Digital Marketing Specialist

🚀 Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.

This is a hands-on execution role focused on:

✅ lead generation

✅ paid advertising optimization

✅ SEO growth
✅ conversion improvement
✅ social media engagement

✅ campaign performance scaling

You’ll have direct ownership over:

• Google Ads campaigns
• PPC and paid search performance
• SEO optimization
• social media growth
• performance tracking and reporting
• campaign testing and optimization

If you enjoy improving:

CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads, PPC & Paid Media (Primary Focus)

• Build, manage, and optimize campaigns across:
• Google Search Ads
• Display Ads
• Remarketing
• Performance Max (PMax)
• Conduct:
• keyword research
• audience targeting
• campaign structuring
• Write and test:
• ad copy
• headlines
• CTAs
• creative variations
• Optimize:
• CPC
• CTR
• CPA
• conversions
• ROAS
• Manage:
• budgets
• bidding strategies
• campaign scaling
• Identify performance gaps and execute improvements quickly

SEO & Organic Growth

• Conduct keyword research using:
• SEMrush
• Ahrefs
• Google Search Console
• Optimize:
• metadata
• headings
• internal linking
• website content
• on-page SEO
• Support:
• technical SEO
• content optimization
• organic growth strategies
• Monitor:
• keyword rankings
• traffic
• search visibility
• Identify SEO opportunities and content gaps

Social Media Management & Engagement

• Support engagement and growth across:
• Instagram
• Facebook
• LinkedIn
• Respond to:
• comments
• DMs
• audience interactions
• Support:
• post scheduling
• captions
• social optimization
• Monitor:
• engagement metrics
• audience growth
• campaign activity

Analytics, Reporting & Optimization

• Track campaign performance across:
• paid ads
• SEO
• social media
• Analyze data using:
• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• SEO tools
• Prepare:
• reports
• insights
• optimization recommendations
• Maintain organized documentation of:
• campaign changes
• tests
• performance updates

💻 Requirements

Core Requirements

• 3+ years of hands-on experience with:
• Google Ads
• PPC campaigns
• SEO optimization
• social media management
• Strong understanding of:
• CPC
• CTR
• CPA
• conversions
• ROAS
• paid media optimization
• Experience using:
• Google Ads
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Meta Ads platforms
• Strong copywriting and communication skills
• Ability to work independently in a remote environment

⭐ Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• e-commerce
• B2B marketing
• Experience with:
• A/B testing
• landing page optimization
• conversion rate optimization
• Familiarity with:
• marketing automation
• content marketing workflows
• email marketing systems

🧠 What Makes You a Strong Fit

• You enjoy optimizing campaigns and improving performance metrics
• You combine analytical thinking with hands-on execution
• You proactively identify growth opportunities
• You understand both paid and organic acquisition channels
• You care about measurable business outcomes
• You thrive in performance-focused marketing environments

📅 What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs
• Optimize Google Ads and PPC campaigns
• Test new ad copy, creatives, and targeting strategies
• Monitor SEO rankings and organic performance
• Respond to social media engagement and audience activity
• Analyze campaign performance and identify optimization opportunities
• Prepare reports and recommendations for leadership

In short:
You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

📊 Key Metrics (KPIs)

• Improved:
• CTR
• CPC
• CPA
• ROAS
• Increased:
• organic traffic
• keyword rankings
• social engagement
• lead generation
• Accurate and actionable reporting
• Consistent campaign optimization and performance improvement

🌟 Why Join?

• Full ownership across:
• Google Ads
• PPC
• SEO
• social media
• Hands-on execution role with measurable business impact
• Opportunity to work across multiple growth channels
• Performance-focused environment with strong ownership
• Growth opportunities into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Manager

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• love performance marketing and paid media
• enjoy optimizing Google Ads and SEO campaigns
• thrive on improving ROAS and conversions
• enjoy testing, analytics, and campaign scaling

this role is a strong fit for you.