Paro.ai

Paro's journey began in 2015, conceived by Michael Burdick, who envisioned a transformation in how financial services were accessed and delivered. Recognizing the evolving landscape of work, driven by technological advancements and a growing desire for flexibility, Paro set out to bridge the gap between businesses seeking top-tier financial expertise and professionals desiring meaningful, independent careers. The initial concept was to empower finance and accounting professionals to pursue work on their own terms, freeing them from the traditional constraints of employment while simultaneously providing businesses with on-demand access to a curated network of elite talent.

Over the years, Paro has evolved significantly, embracing the power of artificial intelligence to refine its matchmaking capabilities and operational efficiency. This technological leap allowed Paro to move beyond a simple marketplace model to become a comprehensive growth platform. The AI-driven system intelligently connects businesses with the most suitable finance and accounting experts, ranging from bookkeepers to fractional CFOs, ensuring a precise fit for specific needs and projects. This focus on AI has not only streamlined the connection process but also equipped the freelance experts on the platform with tools and resources to manage and grow their own practices. Today, Paro stands as a testament to the future of work, fostering a collaborative ecosystem where businesses can solve core challenges and drive sustainable growth, and professionals can build fulfilling careers with the autonomy they seek. The company continues to innovate, aiming to redefine the standards of financial and accounting services by harnessing the combined power of human expertise and cutting-edge technology.