Social Media Manager and Lifestyle Content Creator (US/ Remote)

Paired is a global staffing and recruiting agency that specializes in connecting talented professionals with innovative companies. Our theme is simple: we help you find great jobs, regardless of your location. We are currently seeking a motivated and creative Social Media Manager and Content Creator to join a dynamic US-based company on a remote basis.

As a Social Media Manager and Content Creator, you will be responsible for developing comprehensive social media strategies and creating engaging content that resonates with our target audience. You will have the opportunity to shape the brand’s online identity and drive user engagement across various platforms.

Responsibilities:

Content Calendar & Strategy

• Develop and sustain monthly posting schedules for Instagram, TikTok, Pinterest, and YouTube Shorts.
• Ensure calendars are consistently maintained at least 2 weeks in advance, in line with product launches, campaigns, and brand stories.
• Create and curate a Pinterest mood board to serve as a collaborative inspiration resource for other creators.

Content Creation & Execution

• Produce, edit, and publish original content rapidly (approximately 5 times per week on Instagram and 10 times per week on TikTok).
• Be willing to appear on camera as required.
• Manage incoming user-generated content, affiliate, and influencer collaboration requests, channeling them into paid and organic initiatives.

Creator & Partnership Management

• Oversee creator relationships, content collaborations, and paid partnerships across all brands.
• Identify and evaluate creators who align with our brand voice and objectives.
• Negotiate deliverables and compensation, managing campaign execution from initial outreach to content delivery.
• Work together with internal teams to monitor performance, usage rights, and potential future collaborations.

Trend Spotting & Research

• Monitor leading TikTok and Instagram strategists and official platform accounts to foresee changes.
• Utilize tools such as New Engen reports for trend identification and Gumloop for AI automation to stay proactive.
• Swiftly incorporate trending sounds, memes, and formats into brand-consistent executions.

Community Engagement

• Engage with the community daily through comments, direct messages, collaborations, and social listening.
• Address inquiries from the community as well as affiliate and creator questions.
• Establish a genuine community presence and generate social proof content.

Analytics & Insights

• Monitor growth, engagement, conversions, and share-of-voice metrics.
• Provide weekly and monthly reports along with actionable optimization suggestions.
• Coordinate efforts with Creative Dose (for ads) and Boardgame Studio (for organic) to ensure cross-channel harmony.

Requirements

• 1–3 years of experience in social media management, either for a D2C brand or as a creator managing a personal account.
• A strong portfolio showcasing short-form content that you have shot and edited independently.
• Exceptional copywriting and storytelling abilities, with a focus on social platforms.
• A solid grasp of TikTok and Instagram algorithms, along with growth strategies.
• Well-organized, proactive, and highly collaborative team player.
• Possesses an AI-first mindset, proficient in tools such as Claude (with MCPs), MidJourney, Runway, Higgsfield, and Gumloop.

Comfortable appearing on camera when necessary.

Preferred Qualifications:

• Experience in covering brand activations and events.
• Capability to coordinate and manage micro-creators.
• Knowledge of the synergy between paid and organic strategies in DTC.

Benefits

• Exposure to new technology & trend
• Competitive Salary