Digital Marketing Specialist - Shopify

E-Commerce & Digital Marketing Specialist – Shopify | Remote

Work From Home | Full-Time | AU Hours Preferred | E-Commerce Experience Essential

OutsourcedIn is partnering with a growing e-commerce business to hire an experienced E-Commerce & Digital Marketing Specialist to support Shopify store operations, digital campaign execution, and performance reporting.

This role suits a proactive and detail-oriented professional who is confident managing Shopify backend operations while executing paid and organic marketing initiatives that drive revenue growth.

The ideal candidate has strong experience across Shopify, Meta Ads, Google Ads, CRM automation, and analytics, with a data-driven mindset and the ability to work in a fast-paced remote environment.

About the Role

You will work closely with internal stakeholders to maintain accurate product catalogues, execute digital marketing campaigns, optimise customer journeys, and provide performance insights that support business growth.

This is a hands-on role covering both e-commerce operations and digital marketing execution.

Key Responsibilities

Shopify Store Management
Manage and maintain Shopify product listings, inventory levels, pricing, variants, and collections
Ensure catalogue accuracy and alignment with marketing campaigns
Troubleshoot backend, feed, and inventory-related issues

Digital Marketing & Campaign Execution
Plan and manage email marketing campaigns
Execute and optimise paid campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Shopping, Display)

Support creative development, messaging, and promotional campaigns

CRM & Marketing Automation
Build and optimise workflows, funnels, and nurture sequences within CRM platforms (GoHighLevel or similar)
Segment audiences for targeted and automated communication

SEO & Organic Performance
Implement on-page SEO best practices and keyword optimisation
Monitor organic performance and recommend content improvements

Analytics & Reporting
Track and analyse campaign performance using Google Analytics, Search Console, and reporting dashboards
Provide weekly/monthly performance reports with actionable insights
Monitor KPIs across paid, organic, and owned channels

Mandatory Requirements

Proven Shopify e-commerce operations experience
Hands-on experience managing Meta Ads and Google Ads campaigns
Strong knowledge of Google Analytics and Search Console
Experience with Google Shopping and product feed management
Experience with CRM or marketing automation platforms (GoHighLevel highly regarded)
Email marketing campaign experience including segmentation and reporting
SEO knowledge including on-page optimisation and performance monitoring
Strong reporting, organisation, and communication skills

Highly Regarded

Experience using Google Data Studio or similar reporting dashboards
Previous remote experience supporting international e-commerce businesses
Strong understanding of conversion optimisation and customer journey mapping
Ability to manage multiple campaigns and priorities simultaneously

Working Style

Self-driven and detail-oriented

Comfortable working remotely with structured check-ins
Data-driven yet creative in campaign execution
Strong collaboration and stakeholder communication skills