Retention & Lifecycle Marketer (SaaS / Intercom / Remote)

📍 Locations: Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai
📄 Contract-based via Deel.com or Wise
💼 Full-time, remote
👤 Our client: Instantly.ai — a fast-scaling SaaS company (25K+ trials/month) with a product-led growth (PLG) model

We’re helping Instantly.ai hire a hands-on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation, in-app flows, and re-engagement strategies across a high-volume SaaS product. This is a critical, high-impact role reporting directly to the founding team.

🚀 What You'll Do:

• Design and optimize onboarding journeys in Intercom to move users from trial to activation.

• Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, ActiveCampaign, Mailchimp, and Klaviyo.

• Run in-app campaigns: popups, tooltips, nudges, and upsell flows.

• Develop lifecycle segmentation strategies across a contact base of ~80,000 users.

• Improve the trial-to-paid conversion rate from 25% to 30–35%.

• Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.

• Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.

🧰 Stack You’ll Work With:

• Intercom (must-have)

• ActiveCampaign, ConvertKit, Mailchimp, Klaviyo

• Mixpanel, Amplitude (or similar analytics tools)

• Segment (or similar CDPs)

• A/B testing: PostHog, Google Optimize

✅ You’re a Fit If You:

• Have hands-on experience with lifecycle marketing in SaaS / PLG companies.

• Know Intercom inside and out — campaign logic, automation, segmentation.

• Can fully own the lifecycle journey: from planning to execution.

• Think in funnels, triggers, retention metrics, and copy that converts.

• Are comfortable working independently and cross-functionally with Product, Marketing, and Founders.

• Bonus: You've scaled retention and monetization at similar trial-driven SaaS products.

🎯 Reporting & Process:

• You’ll report directly to the founders or the Senior Marketing Manager.

• Interview process includes video pre-screen (recorded with key questions), a short test task (e.g., creating a sample email flow), and 1–2 interviews with the founders.

• Reference checks will be conducted after the interview stage.

This is a remote, contract-based role with flexible location, full ownership, and a direct impact on product growth and retention.