Social Media & Influencer Outreach Specialist

JOB DETAILS

Job Title: Social Media Influencer Outreach Specialist

Location: Remote

Work Shift: PST Timezone

Working Hours: 12-14 hours per week/ Part-time, but has the potential to scale

JOB DESCRIPTION:

We are a dynamic and innovative brand seeking a creative and results-driven Social Media Influencer Outreach Specialist to help us amplify our online presence and build strong relationships within our community. As a key member of our marketing team, you will be responsible for driving engagement, creating organic conversations, and fostering brand partnerships to help us grow our reach and influence.

RESPONSIBILITIES:

Community Engagement on X (formerly Twitter):

• Monitor and manage conversations on X (formerly Twitter) related to the brand and industry.
• Actively comment on and engage with celebrity posts, influencers, and followers to initiate organic, authentic conversations.
• Build and nurture a community of engaged users and brand advocates.

Gifting Campaigns:

• Research and identify micro-influencers who align with our brand and values.
• Coordinate and manage the gifting process for influencers, sending out up to 50 product gifts per month.
• Track the success and impact of gifting campaigns to measure ROI and engagement.

Influencer Outreach Partnerships:

• Manage relationships with influencers, negotiating collaborations, partnerships, and campaigns.
• Oversee influencer communications and ensure the alignment of brand messaging in partnerships.
• Track influencer performance, monitor content, and ensure deliverables are met.

Campaign Reporting Strategy:

• Track and report on the success of engagement and influencer campaigns.
• Use analytics to optimize influencer outreach strategies and content.
• Continuously identify opportunities for growth within influencer relationships and community engagement.

Requirements

• Proven experience in social media management, particularly with platforms like X (formerly Twitter).
• Strong understanding of influencer marketing and ability to identify relevant influencers for brand partnerships.
• Excellent communication and relationship-building skills.
• Detail-oriented with the ability to manage multiple projects and campaigns simultaneously.
• Creative, resourceful, and proactive in finding opportunities for engagement and partnership.
• Knowledge of social media analytics tools and experience in measuring campaign performance.
• Experience in handling gifting campaigns and tracking influencer ROI is a plus.