Graphic Designer - Ads & Email Design

Job Title: Graphic Designer - Ads & Email Design

Location: Remote

Work Shift: 8 hours

Working Hours: 9am-5pm EST (flexible)

JOB OVERVIEW:

As a Graphic Designer specializing in Ads and Email Design, you will be responsible for creating visually compelling and engaging designs for our paid advertising campaigns across various platforms. Your primary focus will be on developing eye-catching graphics that effectively convey our brand message and captivate our target audience. Additionally, you will have the opportunity to contribute your design expertise to crafting attractive email templates that align with our brand identity.

RESPONSIBILITIES:

• Design direct-response style and visually appealing graphics for online advertisements, including ads you see in your instagram newsfeed, stories, reels and emails.
• Collaborate with marketing and content teams to understand campaign objectives and develop creative concepts that align with campaign goals.
• Ensure all ad designs adhere to brand guidelines and maintain consistency across different advertising channels.
• Stay up-to-date with industry trends and best practices to continuously improve the effectiveness of our advertising designs.
• Create and optimize email templates for marketing campaigns, newsletters, and promotional materials.
• Test and analyze different design variations to improve click-through rates and overall campaign performance.
• Work closely with the marketing team to implement A/B testing and apply data-driven insights to enhance design strategies.
• Collaborate with cross-functional teams to support other design needs when required.

Requirements

• At least 3 years experience as a Graphic Designer, with a strong portfolio showcasing successful advertising and email designs.
• Expertise in using graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Solid understanding of design principles, layout, typography, and color theory.
• Strong comprehension of English language nuances and the ability to incorporate them into designs for English-speaking audiences.
• Knowledge of current trends in digital advertising, social media, and email marketing.
• Ability to multitask, work under pressure, and meet tight deadlines.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Bonus: Experience in email marketing and proficiency in designing responsive email templates.