Customlytics

We're Customlytics, a leading full-stack mobile technology and marketing consultancy headquartered in Berlin, Germany. Since our founding in 2016 by Christian Eckhardt and Raul Truckenbrodt, we've dedicated ourselves to empowering mobile apps to achieve sustainable growth by establishing robust marketing analytics and technology infrastructures. Our mission is to be a reliable partner for our clients, cutting through the noise with clear communication and candid opinions, especially when we see something that can be improved. We believe in not just talking, but executing, and our core DNA is rooted in the conviction that any app growth strategy must be built upon a fundamental marketing infrastructure.

Our team is a diverse and international crew of data and analytics addicts, technology experts, design buffs, and content enthusiasts. This range of know-how, experience, and personalities allows us to provide the best guidance for our clients across the entire spectrum of mobile app marketing. We speak both marketing and technology, acting as a crucial mediator between marketing, product, and development teams to ensure fast and constant innovation. We're passionate about sharing our knowledge and connecting the mobile community, and this drive is fueled by our team's broad insights from various industries. This is how we generate fresh ideas, stay curious, and remain motivated to deliver measurable business value. We offer a holistic approach, covering everything from strategy development and app store optimization (ASO) to paid marketing, retention campaigns (CRM), analytics and technology integration, UI/UX design, and deep linking. We work with companies of all sizes, from startups to renowned brands, helping them successfully position their mobile apps, reach interested users, and build lasting customer relationships. A key aspect of our approach is ensuring our clients own their own infrastructure; all accounts are set up on their systems, meaning no data or access is lost when our project concludes. In November 2024, we proudly joined The Relevance Group (TRG), a move that significantly enhances our capabilities by integrating with TRG's expertise in data, insights, technology, and automation, allowing us to offer even more comprehensive and data-driven app marketing solutions.