Sr. Content Marketing Manager

🌎 About Localyze

Welcome to Localyze, where we're reimagining how people move for work. Our mission is to tear down the barriers that limit talent and opportunity. We bring together seamless technology, transparency, and unrivalled service to make this happen. Founded in 2018 by three visionary women who believe in unlocking human potential without borders, Localyze has built a centralised platform that decentralises the world. We empower companies to hire from anywhere and enable individuals to choose where they live and work.

Global working is in our DNA. Our vibrant team, comprised of almost 50 Localitos from 15+ nationalities, fuels our creativity and innovation and we're always looking for ways of expanding both our product and our reach!

If you're passionate about redefining global mobility, pushing boundaries, and making a real impact, Localyze is the place for you. Join our community, shape the future, and rewrite the rules of the global workforce.

About The Role

Localyze is looking for a highly motivated Sr. Content Marketing Manager to join our global team. This role will sit within our Growth organization. As a seasoned Content Marketing professional you will be responsible for establishing a household name for the Localyze's thought leadership, building strategic content programs to engage HR and Global Mobility stakeholders.

In this role you will be responsible for propelling Localyze’s unique proposition through key channels and initiatives such as thought leadership and editorial content to deepen our positioning and storytelling. You will oversee the thought leadership and storytelling of Localyze and content development. As Senior Content Marketing Manager, you will have the opportunity to establish external relationships with industry thought leaders, writers, press/media (where relevant), research firms in order to elevate Localyze’s external profile. You will also work closely with the Localyze Founders to raise their individual brand profiles on platforms like LinkedIn and provide strategic input for all external speaking & messaging.

You are a dynamic, energetic and passionate marketer with a proven record of creative storytelling with excellent written & verbal skills. You are not afraid to roll up your sleeves to get things done. With a deep understanding of how to build awareness, assess impact from content generation.

You will:

• Be responsible for ensuring that Localyze’s unique vision and product are continuously elevated and, resonate with current & future customers and industry experts
• Own and build our thought leadership, research, editorial and content program. Including building content and awareness through our Founders
• Build and implement a longer term content and thought leadership plan, producing key materials and liaising with internal stakeholders
• Curate and manage a robust thought leadership program via events (for our Beyond Borders event series and, online webinars)
• Establish & Build key external facing relationships with current and future customers, industry leaders, media and influencers
• Collaborate closely with revenue, product, leadership and growth teams
• Establish key reporting metrics on content performance, engagement and site traffic
• Able to stay on top of trends, key messages and influencers in the market

About You

You'll thrive in this role if you have:

• 6+ years experience in B2B Brand management or content marketing
• Experience in building compelling messaging, storylines for externally facing audiences
• Strong communicator with excellent writing & verbal skills is a must. Passionate about creating unique, stand out messaging, storylines and editorial thought leadership
• Ability to manage competing priorities, effectively prioritize and project manage
• Experience building relationships with external stakeholders, media, influencers, research partners, and industry bodies
• Deep understanding of how thought leadership & content KPIs contribute to business objectives
• Entrepreneurial, curious and scrappy mentality with the ability to get stuff done
• Experience partnering with global teams working with leadership, marketing, revenue, product and design teams
• Previous experience in the global mobility, immigration, and/or HR Tech, B2B SaaS space a plus.
• Adaptable, positive attitude, good sense of humor a plus.

🦙 What We Offer

At Localyze, we offer:

• No Office, No Borders: Embrace the freedom to work from anywhere within our entities in Germany, Portugal, Spain, or the UK. Plus, make the most of Workations!
• Craft Your Workspace: Create your ideal workspace with our annual LocaBoost allowance, you can kit out your home office or put it towards a local coworking space – the choice is yours.
• Equity for All: We believe in shared success. Join us, and not only become part of the Localyze team, but also an integral stakeholder in our growth with an attractive equity plan.
• Grow With Purpose: Fuel your growth mindset with an annual learning & development budget. We're invested in your career journey.
• Wellness Boost: Balancing work and life is an art, and we're here to support you. Enjoy a monthly wellness stipend to be spent flexibly, plus access to OpenUp for 1:1 coaching sessions, unlimited courses, digital resources, and roundtable discussions.
• Out of the ‘Virtual’ Office: Enjoy 28 days of paid time off, plus local public holidays, and here's a little extra – an additional celebratory day off just for you!
• Family First: Welcoming a new family member? Take the time you need with parental leave to bond and cherish those precious moments.
• Globetrotter Gatherings: Keep the team spirit high with not one but two team meetups per year. And wait for it – an annual international company-wide retreat. Picture this: Portugal in 2022, Italy in 2023 – and who knows where next?

💙 Diversity & Inclusion @ Localyze

As an equal opportunity employer and advocates of Diversity and Inclusion, we proudly welcome applications from people of all races, ethnicities, disability statuses, ages, religions, gender identities, and sexual orientations. We encourage you to apply even if you don't think you meet all of the criteria above but are still interested in the role and mission. Nobody checks every box, and we're looking for team members who are genuinely excited to join Localyze!

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