United States onlyPart‑time / Full‑time Contract • Remote
🧠 About Legion Health
Legion Health is a Y Combinator‑backed, AI‑native telepsychiatry company on a mission to deliver the best psychiatric care in the world—and to do it at scale. We shrink weeks‑long wait times to same‑day appointments and already serve thousands of insured patients across Texas (and growing).
Search is our next growth engine. We need a single, scrappy expert who can design and run an all‑in‑one SEO program—traditional and AI‑driven—from strategy to code push.
🚀 The Opportunity
Own Legion’s organic acquisition stack end‑to‑end. You’ll combine deep SEO know‑how, AI content workflows, and hands‑on technical chops to 10× qualified traffic and keep us ahead of AI‑search changes (Perplexity, ChatGPT Browse, Google SGE). You’ll be our in‑house educator as well—codifying playbooks the founders can run with long‑term.
What You’ll Do
Strategy & Roadmap
Build a 12‑month keyword and content strategy covering high‑intent diagnoses, treatment paths, and insurance queries.
Prioritize opportunities via TAM, difficulty, and business value; share clear OKRs and milestones.
AI‑Powered Content Engine
Set up and own AI tooling (GrowthX, AirOps, AthenaHQ—or your stack) for keyword research, outline generation, and medical‑grade article drafts.
Write or QA medical copy to ensure clinical accuracy, HIPAA safety, E‑E‑A‑T, and brand tone.
Publish and maintain content calendars; iterate based on performance data.
Technical SEO & Site Health
Implement / audit core web vitals, crawl budget, sitemaps, canonical tags, hreflang, robots, schema.org for medical entities, and FAQ/How‑to rich snippets.
Tune pages for AI‑search surfacing (SGE, Bard, Perplexity citations) using structured data, concise summaries, and answer‑box optimizations.
Coordinate lightweight front‑end changes (HTML/CSS/Next.js) or direct an engineer when heavier lifts are needed.
Experimentation Framework
Design statistically valid SEO A/B tests: group pages by diagnosis or geography, tweak copy/CTAs/metadata, track impact with PostHog.
Build dashboards attributing traffic, sign‑ups, and LTV to specific SEO initiatives. Expose insights to founders weekly.
Measurement & Reporting
Ship weekly reports on rankings, organic sessions, conversion to intake, and value per content cluster.
Quantify ROI of AI content versus human‑written pieces; reallocate budget accordingly.
Enablement & Knowledge Transfer
Document SOPs, tool setups, and decision trees so founders and teammates can replicate core workflows.
Run short workshops to up‑skill Cole, Arthur, and Yash on modern + AI SEO fundamentals.
You’ll Be Successful If You…
Deliver traffic that converts—you care about booked appointments, not visits.
Move fast with safeguards—you prototype in hours, but never risk medical or search‑quality compliance.
Speak dev, growth, and clinical—you can debate schema with an engineer and read PubMed when copy sounds off.
Stay AI‑curious—you test every new SGE tweak or LLM prompt that might edge us higher.
Ideal Background
4+ years leading SEO programs that materially lifted revenue for a B2C or health‑tech brand.
Hands‑on experience with AI‑driven content pipelines (LLM prompt design, agentic workflows, parity QA).
Solid grasp of technical SEO (CWV, structured data, log‑file analysis) and front‑end basics (HTML/CSS/JS frameworks).
Fluent in analytics (GA4, PostHog, Looker, or similar) and experimentation methodology.
Bonus: medical content experience, HIPAA familiarity, or prior work in telehealth.
Engagement Details
Hours: 20–40 hrs/week for an initial 6‑month contract (renewable or convert‑to‑hire).
Compensation: Competitive hourly or monthly retainer + performance bonuses tied to organic‑sourced patient volume.
Tools Budget: We’ll fund the AI/content platforms you choose.
Reporting: Directly to the Founders; collaborate with Engineering & Growth.
Why Legion?
Your work directly increases access to life‑changing psychiatric care while shaping the future of AI‑powered SEO in healthcare. You’ll own a green‑field program, see results in weeks, and write the playbook others will follow.
