Head of Performance Marketing

About the Company

Our client is disrupting the moving and storage industry in London through their innovative tech-first approach. As a rapidly scaling startup that's recently secured over £1 million in funding, they're digitalising what has traditionally been a fragmented, offline experience. Their platform allows customers to seamlessly book moving services, storage solutions, packing assistance, and end-of-tenancy cleaning with unprecedented transparency and flexibility. Despite their startup status, they're already establishing solid market traction across the UK, with sights set on European and US expansion.

The Mission

Our client is determined to transform the moving and storage experience from a notoriously stressful hassle into something remarkably straightforward and accessible. By leveraging technology and maintaining a laser-focus on customer satisfaction, they're building a solution that resonates particularly well with urban professionals and businesses who expect digital-first, transparent services that just work.

The Opportunity

This Head of Performance Marketing (Remote) role represents a genuine ground-floor opportunity to own and scale performance marketing from first principles. As the first dedicated performance marketer, you'll take full ownership of a substantial monthly ad budget (£30,000–£40,000) across all digital channels. Working directly with the Founder/CEO, you'll have the autonomy to establish, optimise and scale acquisition strategies for both moving and storage verticals. For the right candidate, this represents the rare chance to demonstrably impact a UK startup's growth trajectory, with clear progression as the company expands internationally.

What You'll Do

• Take complete ownership of performance marketing channels and strategy, with hands-on management of a significant monthly budget

• Develop and relentlessly optimise customer acquisition costs and lead quality metrics across moving and storage services

• Drive measurable growth by meeting and exceeding quarterly acquisition targets

• Apply sophisticated analytics to optimise the full acquisition funnel from awareness to conversion

• Identify, test and scale new acquisition opportunities through data-driven experimentation

• Execute campaigns end-to-end—from strategy through implementation to optimisation

• Deliver meaningful performance insights to leadership that drive strategic business decisions

What You Bring

• 8+ years of hands-on performance marketing experience, with at least 3 years specifically in startup environments

• Proven track record scaling startups through digital acquisition (ideally from early revenue stage of £2–3M to growth stage of £10M+)

• Deep practical knowledge of UK digital acquisition channels; experience in moving, storage, or logistics sectors is particularly valuable

• Experience in high-growth startups with demonstrable impact on company growth metrics

• Exceptional analytical capabilities and comfort with complex funnel analysis and attribution modelling

• Self-sufficient work style—you thrive working independently in fast-paced environments and are comfortable building systems from scratch

Key Success Drivers

• Data-driven decision making: You let metrics guide your strategy while maintaining creative thinking

• Growth mindset: You continuously experiment, learn and refine your approach

• Collaborative approach: You work effectively with founders and cross-functional stakeholders

• Results obsession: You're motivated by measurable impact and growth

• Comfort with ambiguity: You navigate uncertainty confidently and adapt quickly

• Ownership mentality: You take full responsibility for outcomes and drive initiative

Why Join?

• Competitive compensation: £60,000–£72,000 base salary (£5,000–£6,000 monthly), negotiable based on experience

• Performance-based bonuses directly tied to your marketing metrics

• Equity opportunity following probation period

• Unlimited holiday policy with trust-based approach

• Remote-friendly with flexibility on location, working UK hours

• Medical benefits anticipated with upcoming Series A (expected 2025)

• Genuine career progression opportunities as the company expands internationally

• Rare chance to own a marketing function from the ground up

• Work directly with founders in a fast-moving environment where your impact is immediately visible

Interviewing Process

• HR screening

• Level 1: Interview with the CEO/Founder (General fit)

• Level 2: Skills assessment

• Level 3: Final interview with the C-level (Cultural fit)

• Reference and background checks after successful interviews

• Job offer to the selected candidate

We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Compensation Range: £60K - £72K