KustomerKU

GTM Enablement Lead

Kustomer is an AI-powered customer service CRM platform that unifies customer interactions across all channels into a single view, enabling personalized and efficient support.

Kustomer

Employee count: 201-500

United States only

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels. In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come.

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US and United Kingdom. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for both KKO and Kamp Kustomer each year.

About the Role

The GTM Enablement Lead will be a key member of the Revenue Operations and broader go-to-market team, responsible for building and scaling a world-class enablement function that empowers our Sales and Post-Sales teams to succeed. GTM Enablement plays a critical role in improving sales productivity, driving revenue growth, and improving customer acquisition and retention. You will work closely with Sales, Customer Success, Marketing, Product, Product Marketing, Partnerships, and Support to design and implement comprehensive training and enablement including GTM new hire onboarding, on-going skills, process and product training and coaching while also contributing to content development. You will be responsible for global enablement and act in a player/coach role for technical enablement.

This highly collaborative, strategic, and action-oriented leader will ensure our customer-facing teams have the knowledge and skills needed to achieve their goals, driving measurable impact across the full customer journey.

You'll be responsible for:

  • Develop enablement programs to strengthen the core competencies and skills of Sales and Post-Sales teams.

  • Collaborate with cross-functional leaders (Sales, Cx, Marketing, Product, PMM and Ops) to prioritize and implement enablement initiatives.

  • Design and deliver ongoing training programs on our sales and post-sales processes, value proposition, and methodology, providing continuous coaching to drive performance improvements.

  • Build and own onboarding and certification programs to ensure all new GTM team members are ramped quickly and effectively on how to sell and support Kustomer.

  • Create and manage engaging training content for both live delivery and placement in our LMS, partnering cross-functionally with Product, Product Marketing, Solutions Consulting, and Marketing.

  • Leverage AI tools and technologies to enhance GTM programs, including content personalization, sales enablement automation, data-driven coaching, and performance insights.

  • Collaborate with Product Marketing on enablement initiatives that support new product launches, product positioning, and value messaging.

  • Partner with Marketing and PMM to develop and train on GTM content including presentations, playbooks and case studies— ensuring materials are up-to-date, aligned with buyer needs, and optimized to support each stage of the sales and post sales process.

  • Assist in planning and executing on major GTM events including our annual company kickoff and team offsites.

  • Build, lead, and develop a high-performing global enablement team focused on delivering measurable impact.

  • Foster a culture of continuous learning and professional growth across all GTM teams.

Who you are:

  • A passionate GTM Enablement lead with a proven track record of building a GTM Enablement function and improving team performance through impactful, scalable programs.

  • Highly strategic yet hands-on, with the ability to both build and operate enablement programs.

  • Data-driven and outcomes-focused — you measure success by business impact, not just activity.

  • A strong cross-functional collaborator who builds trusted partnerships across Sales, Success, Marketing, Product, and RevOps.

  • Comfortable working in a fast-paced, evolving environment with multiple priorities.

  • Proven experience using AI-based training tools, sales intelligence platforms (e.g., Gong, Clari), and other technology to enhance GTM effectiveness.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries and stock options. In the U.S. we offer 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy; in the UK we also offer pension, supplemental health insurance and other perks.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.

About the job

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Job type

Full Time

Experience level

Senior
Manager

Location requirements

Hiring timezones

United States +/- 0 hours

About Kustomer

Learn more about Kustomer and their company culture.

View company profile

Kustomer is at the forefront of revolutionizing customer service through its innovative, AI-powered CRM platform. Founded in 2015 by Brad Birnbaum and Jeremy Suriel, the company emerged from a recognized need to transform how businesses engage with their customers. They envisioned a platform that moves beyond traditional ticket-based systems to a more holistic, customer-centric approach. Kustomer's technology unifies customer data and interactions from all channels—email, chat, phone, social media, and messaging apps—into a single, comprehensive view. This groundbreaking approach empowers businesses to understand their customers as individuals, not just as case numbers, fostering more meaningful and personalized interactions. The platform leverages advanced AI and automation to streamline workflows, handle routine inquiries, and provide agents with the insights they need to resolve complex issues efficiently. This focus on intelligent automation allows customer service teams to dedicate more time to high-value interactions, ultimately enhancing customer satisfaction and loyalty.

The journey of Kustomer has been marked by significant milestones, including its acquisition by Meta (formerly Facebook) in 2020, a testament to its impactful technology in enhancing business-to-customer communication. In 2023, Kustomer was spun out from Meta to continue its dedicated mission of redefining the customer service landscape as an independent entity. This move allows Kustomer to further innovate and expand its capabilities, focusing on providing a powerful, flexible, and data-driven platform. Kustomer's commitment to innovation is evident in its continuous development of features like AI-driven insights, real-time analytics, and no-code customization, enabling businesses to tailor the platform to their specific needs. By providing tools for self-service, agent assistance, and proactive engagement, Kustomer is not just participating in the customer service industry; it is actively reshaping its future, empowering brands to build enduring customer relationships and drive better business outcomes through exceptional, effortless experiences.

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