Copywriter (Johannesburg)

Please note: This is a full time permanent role.

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

As a Copywriter you’ll use your strong copywriting and editorial skills to create content that brings to life our positioning and fuels thought leadership, drives engagement and generates inbound leads to build the sales pipeline. A portfolio of written work that demonstrates your abilities is a must-have for this role.

Working with internal experts, you’ll have a rare opportunity to create truly meaningful content –– helping customers understand how to start and change their careers for the better. You’ll partner closely with Design, Product Marketing, Email Marketing, and more to drive student understanding and action.

We’re looking for someone who can bring big, bold conceptual ideas to the table, have their finger on the pulse of the latest social media and content trends, and easily write copy across a variety of formats and consumer touchpoints, especially email, websites and landing pages, PR, blogs, social and video. You should be able to apply data and user research insights to copy development, and be comfortable with fast-paced iterations and adjustments based on feedback.

RESPONSIBILITIES

• Create clear and appealing communication of our company identity and brand story
• Ideation and research for our Content Marketing alongside the Content Marketer and Email Marketer
• Regular writing of SEO optimised blog posts
• Create copy for email, social media and video
• Produce copy for performance marketing needs, from Facebook and Tik Tok ads to Youtube videos
• Ongoing improvement of the content (and results) on our website
• Create engaging content for our Social Media
• Perform the day-to-day community management of our social media channels
• Optimise the results from all our email campaigns
• Optimise Brand Awareness and our Thought Leadership
• Use data analysis (Google Analytics, our CRM, and other sources) to inform your decisions
• You may not know what CRO and A/B tests are, but you're going to read up on them right after reading this

REQUIREMENTS

Minimum

• 2-3 years of work experience as a copywriter or content editor
• 1+ years of experience actively involved in the brand messaging for a large consumer or business facing brand
• Demonstrated success in social media marketing
• A qualification in creative writing, journalism, marketing, English, or a related field
• Perfect written communication skills, and near-perfect verbal communication skills
• A track record of exceeding targets and ambition
• Strong knowledge of digital marketing as a whole
• A working knowledge of Google Analytics and other data analysis tools
• Practical experience with SEO

Preferred

• 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating the rebranding of a company
• A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
• Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
• Experience as an editor of a large-scale digital marketing platform (eg a blog, website)
• Strong understanding of social media algorithms, trends, and best practices.

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.