Senior Programs Manager, Product Content

We’re looking for a systems thinker and program leader to transform how HubSpot’s product content is built, managed, and scaled. In this role, you’ll own global content operations from asset governance to cross-functional delivery, and design the systems that help our teams create consistently great content that’s easy to find, use, and trust.

As a Senior Programs Manager, you’ll lead high-impact programs from kickoff to evolution, champion AI-powered workflows, and codify standards that bring our rebrand to life across templates, visuals, and messaging. You’ll align diverse stakeholders around shared goals, balance competing priorities, and create the clarity needed to keep programs moving.

If you see complexity as a chance to simplify, then this role’s for you. You’ll thrive here if you think strategically, move decisively, and believe the best content happens when systems are smart, ownership is clear, and ambiguity is turned into action. You know how to rally stakeholders, create clarity out of chaos, and keep momentum through crisp documentation and strong communication. Come join our team and build with us.

Primary Responsibilities

• Design scalable systems for product content management: Own how product content is organized, accessed, and governed across global teams
• Lead strategic programming from start to scale: Drive complex, cross-functional content initiatives from kickoff to completion, ensuring clarity across teams and momentum through delivery.
• Roll out AI-powered tools to streamline content operations: Implement smart systems that take the manual work out of maintenance, tracking, and updates to save time and create operational efficiency.
• Set the standard for brand and design consistency: Partner with Creative to codify templates and image guidance that bring our new identity to life across all product marketing materials.
• Run regular audits to maintain content quality: Systematically review materials to flag outdated assets, fill inventory gaps, and ensure everything reflects current messaging and brand standards.
• Use data to drive content decisions: Build dashboards that show what’s being used, what’s working, and what’s missing so we can turn those insights into strategy.
• Own how we track success: Define the metrics that matter and create reporting frameworks that show how content supports rep readiness, product launches, and our customers
• Establish strong content lifecycle documentation: Keep teams clear on what’s live, what’s changing, and what’s next with well-documented timelines, milestones, and accountability.
• Champion feedback loops that improve how we operate: Share insights regularly with stakeholders and build simple systems for capturing and applying team feedback, so our operations evolve fast with real input
• Adapt and optimize across content types and channels: Lead programs that flex across topic areas and asset formats, finding opportunities to scale what works while tailoring for impact across Marketing, Sales, CS, and Product.

Role Qualifications

• 4+ years of program and project management experience, with proven success leading complex, cross-functional initiatives across teams and time zones
• Proficiency with Asana and other project management tools, with a strong ability to prioritize and drive multiple projects forward in parallel
• Proficiency in data analysis and dashboarding tools (e.g., Looker, Tableau, Google Data Studio)
• Experience using performance insights to guide content optimization and strategy
• Excellent organizational and communication skills, with experience designing scalable systems and clear process documentation
• Experience leveraging AI tools and automation to streamline workflows, improve efficiency, or scale operations
• Experience with content auditing processes and asset maintenance workflows
• Experience working with creative teams to maintain visual brand consistency and template standardization
• Bachelor’s degree or equivalent experience

We’re looking for a systems thinker and program leader to transform how HubSpot’s product content is built, managed, and scaled. In this role, you’ll own global content operations from asset governance to cross-functional delivery, and design the systems that help our teams create consistently great content that’s easy to find, use, and trust.

As a Senior Programs Manager, you’ll lead high-impact programs from kickoff to evolution, champion AI-powered workflows, and codify standards that bring our rebrand to life across templates, visuals, and messaging. You’ll align diverse stakeholders around shared goals, balance competing priorities, and create the clarity needed to keep programs moving.

If you see complexity as a chance to simplify, then this role’s for you. You’ll thrive here if you think strategically, move decisively, and believe the best content happens when systems are smart, ownership is clear, and ambiguity is turned into action. You know how to rally stakeholders, create clarity out of chaos, and keep momentum through crisp documentation and strong communication. Come join our team and build with us.

Primary Responsibilities

• Design scalable systems for product content management: Own how product content is organized, accessed, and governed across global teams
• Lead strategic programming from start to scale: Drive complex, cross-functional content initiatives from kickoff to completion, ensuring clarity across teams and momentum through delivery.
• Roll out AI-powered tools to streamline content operations: Implement smart systems that take the manual work out of maintenance, tracking, and updates to save time and create operational efficiency.
• Set the standard for brand and design consistency: Partner with Creative to codify templates and image guidance that bring our new identity to life across all product marketing materials.
• Run regular audits to maintain content quality: Systematically review materials to flag outdated assets, fill inventory gaps, and ensure everything reflects current messaging and brand standards.
• Use data to drive content decisions: Build dashboards that show what’s being used, what’s working, and what’s missing so we can turn those insights into strategy.
• Own how we track success: Define the metrics that matter and create reporting frameworks that show how content supports rep readiness, product launches, and our customers
• Establish strong content lifecycle documentation: Keep teams clear on what’s live, what’s changing, and what’s next with well-documented timelines, milestones, and accountability.
• Champion feedback loops that improve how we operate: Share insights regularly with stakeholders and build simple systems for capturing and applying team feedback, so our operations evolve fast with real input
• Adapt and optimize across content types and channels: Lead programs that flex across topic areas and asset formats, finding opportunities to scale what works while tailoring for impact across Marketing, Sales, CS, and Product.

Role Qualifications

• 4+ years of program and project management experience, with proven success leading complex, cross-functional initiatives across teams and time zones
• Proficiency with Asana and other project management tools, with a strong ability to prioritize and drive multiple projects forward in parallel
• Proficiency in data analysis and dashboarding tools (e.g., Looker, Tableau, Google Data Studio)
• Experience using performance insights to guide content optimization and strategy
• Excellent organizational and communication skills, with experience designing scalable systems and clear process documentation
• Experience leveraging AI tools and automation to streamline workflows, improve efficiency, or scale operations
• Experience with content auditing processes and asset maintenance workflows
• Experience working with creative teams to maintain visual brand consistency and template standardization
• Bachelor’s degree or equivalent experience

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

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Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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